Location : Tiruchirappalli, Tamil Nadu 620002
Preferred: Work From Office
Organisation: Anbu Sri Sai Home Health Care
Employment Type: Full-Time
Experience : 0-2 years Required.
Core Responsibilities
- Develop and execute paid social media advertising strategies
- Manage Meta Ads (Facebook & Instagram) campaigns
- Plan LinkedIn Ads and other platform campaigns if required
- Create ad funnels (awareness, consideration, conversion)
- Perform A/B testing for creatives and copy
- Optimize campaigns for better CPL, CPC, and ROAS
- Retarget website visitors and warm audiences
- Monitor daily performance metrics and scale profitable campaigns
Required Skills & Knowledge
- Strong understanding of paid ad psychology
- Audience targeting and segmentation expertise
- Budget allocation and scaling strategies
- Conversion tracking and pixel implementation knowledge
- Creative testing framework knowledge
- Basic funnel and landing page understanding
Required Software Knowledge
- Meta Ads Manager (mandatory)
- LinkedIn Campaign Manager (if B2B focus)
- Google Analytics (GA4)
- Google Tag Manager
- Looker Studio (for reporting dashboards)
- Basic CRM integration knowledge
Performance KPIs
- Cost per Lead (CPL)
- Cost per Click (CPC)
- Click-Through Rate (CTR)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Lead quality and sales alignment
Work Location: In person
