Experience
1–3 Years
About the Role
Calinova is looking for a creative and performance-driven Digital Marketing Executive to join our growing team. The ideal candidate will be responsible for driving our digital presence through SEO, AI-powered marketing, content creation, branding, and data-driven campaigns. If you're passionate about leveraging AI tools to enhance marketing strategies and create impactful digital experiences, we'd love to hear from you.
Key Responsibilities
- Develop and execute digital marketing strategies to increase brand awareness and lead generation.
- Plan and implement SEO strategies, including on-page, off-page, and technical SEO.
- Conduct keyword research, competitor analysis, website audits, and performance optimization.
- Create engaging content for websites, blogs, social media, email campaigns, and marketing materials.
- Utilize AI tools to support content creation, campaign optimization, keyword research, and marketing automation.
- Manage and grow the company's social media presence with consistent and engaging content.
- Execute branding initiatives to strengthen Calinova's digital identity and market presence.
- Monitor campaign performance using analytics tools and provide actionable insights.
- Collaborate with cross-functional teams to develop innovative marketing campaigns.
- Stay updated on the latest digital marketing trends, AI innovations, and search engine algorithm updates.
Required Skills & Experience
- 1–3 years of experience in Digital Marketing.
- Strong knowledge of SEO (On-page, Off-page, and Technical SEO).
- Experience in content creation, copywriting, branding, and social media marketing.
- Hands-on experience with AI-powered marketing tools such as ChatGPT, Gemini, Claude, Canva AI, Jasper, or similar platforms.
- Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools.
- Basic understanding of Google Ads and Meta Ads is an added advantage.
- Excellent written and verbal communication skills.
- Strong analytical, creative, and problem-solving abilities.
Preferred Attributes
- Passion for AI-driven marketing and emerging digital technologies.
- Creative mindset with strong storytelling skills.
- Self-motivated, proactive, and eager to learn.
- Ability to manage multiple projects in a fast-paced environment.
- Strong collaboration, organizational, and time management skills.
- Results-oriented with a continuous improvement mindset.
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
- Provident Fund
- Work from home
Work Location: In person
