Job Summary
We are seeking an experienced and results-driven Marketing Executive to join our team. The ideal candidate will have 3-5 years of proven experience in marketing, with strong expertise in proposal development, campaign management, and strategic marketing initiatives. This role requires a self-starter who can independently manage multiple projects, mentor junior team members, and contribute to the overall growth of the business through effective marketing strategies.
Key Responsibilities
· Lead the creation and development of high-quality marketing proposals, pitch decks, and client presentations
· Develop and execute integrated marketing campaigns across digital and traditional channels
· Manage end-to-end proposal lifecycle including requirements gathering, content development, review, and submission
· Collaborate with sales and business development teams to support client acquisition efforts
· Conduct comprehensive market research and competitive analysis to inform marketing strategies
· Plan, execute, and monitor digital marketing campaigns across multiple platforms
· Manage social media strategy, content calendars, and community engagement
· Oversee content creation including blogs, case studies, whitepapers, and marketing collateral
· Analyze marketing metrics, prepare performance reports, and provide actionable insights
· Coordinate with external vendors, agencies, and creative partners
· Plan and execute marketing events, webinars, and promotional activities
· Mentor junior marketing team members and contribute to their professional development
· Manage marketing budgets and ensure cost-effective campaign execution
· Maintain and update marketing databases, CRM systems, and proposal templates
Required Qualifications
· Bachelor's degree in Marketing, Business, Communications, or related field (MBA preferred)
· 3-5 years of progressive experience in marketing, with proven track record of successful campaigns
· Fluent in English with excellent written and verbal communication skills
· Demonstrated expertise in proposal writing and business presentations
· Strong understanding of marketing principles, branding, and digital marketing strategies
· Hands-on experience with marketing tools (Google Analytics, social media platforms, email marketing tools, CRM systems)
· Proficiency in Microsoft Office Suite (advanced PowerPoint, Word, and Excel skills)
· Experience managing multiple projects simultaneously with tight deadlines
· Strong analytical skills with ability to interpret data and make data-driven decisions
· Proven ability to work independently and collaborate across cross-functional teams
Preferred Qualifications
· MBA in Marketing or related discipline
· Experience in B2B marketing or consultancy environments
· Working knowledge of design tools (Canva, Adobe Creative Suite, Figma)
· Experience with SEO, SEM, and content marketing strategies
· Familiarity with marketing automation platforms (HubSpot, Mailchimp, etc.)
· Industry-specific marketing certifications (Google Ads, HubSpot, Meta, etc.)
· Experience handling brand management and corporate communications
· Previous experience mentoring or leading small teams
Key Skills
· Strategic Marketing - Develop and execute comprehensive marketing strategies aligned with business goals
· Proposal Development - Lead creation of winning proposals and client presentations
· Campaign Management - Plan, execute, and optimize multi-channel marketing campaigns
· Digital Marketing - Expert knowledge of digital channels, SEO, SEM, and social media
· Content Strategy - Create and oversee high-impact marketing content
· Data Analysis & Reporting - Use analytics tools to measure performance and ROI
· Stakeholder Management - Effectively manage relationships with internal teams, vendors, and clients
· Project Management - Handle multiple projects with strong organizational skills
· Budget Management - Plan and manage marketing budgets effectively
· Leadership & Mentoring - Guide and develop junior team members
· Communication - Excellent written and verbal communication in English
· Creative Thinking - Bring innovative ideas and creative solutions
Work Location: In person
