Performance Marketer (1+ Year Experience)
Company: Lere Academy
Location: Perinthalmanna, Kerala
Job Type: Full-Time
Job Summary
Lere Academy is looking for a data-driven Performance Marketer with at least 1 year of professional experience to join our marketing team. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid digital campaigns across multiple platforms to generate quality leads, increase conversions, and maximize return on investment (ROI).
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, and YouTube.
- Manage lead generation campaigns and monitor campaign performance.
- Conduct audience research, competitor analysis, and A/B testing to improve campaign results.
- Monitor and optimize key performance metrics such as CPC, CPL, CTR, ROAS, and conversion rates.
- Set up and manage conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Google Ads Conversion Tracking.
- Prepare weekly and monthly performance reports with actionable insights.
- Collaborate with the content, design, and sales teams to develop high-converting ad creatives and landing pages.
- Manage campaign budgets efficiently to achieve marketing objectives.
- Stay updated with the latest trends, platform updates, and best practices in digital advertising.
Requirements
- Minimum 1 year of experience in Performance Marketing or Digital Advertising.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of lead generation, campaign optimization, and conversion tracking.
- Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and Looker Studio is preferred.
- Knowledge of remarketing, audience segmentation, and funnel optimization.
- Strong analytical and problem-solving skills with a data-driven mindset.
- Excellent communication and time management skills.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
- Google Ads, Meta Blueprint, or other digital marketing certifications are an added advantage.
- Experience in the education or EdTech industry is preferred.
What We Offer
- Competitive salary based on experience.
- Opportunity to work on high-impact digital marketing campaigns.
- A collaborative and growth-oriented work environment.
- Continuous learning and career development opportunities.
How to Apply
Interested candidates can apply through Indeed with their updated resume and details of the digital marketing campaigns they have managed.
Work Location: In person
