Company Description EazyGrad is India’s pioneering unbiased counseling platform for online undergraduate and postgraduate degree programs, trusted by over 10,000 learners and supported by more than 200,000 counseling hours. Partnered with top UGC-approved and AICTE-ranked universities, EazyGrad helps students make confident, future-ready academic and career decisions. With an outstanding 4.9/5 Google rating, the company delivers innovative solutions and personalized guidance that empowers learners across the country. EazyGrad fosters a collaborative, dynamic, and growth-oriented culture where team members can contribute meaningfully and develop their careers.
Role Description The Senior SEO Manager role is a full-time, on-site position based in New Delhi. The person in this role will lead the overall SEO strategy, including planning and executing on-page and off-page initiatives to increase organic visibility and traffic for EazyGrad’s digital properties. Day-to-day responsibilities include performing technical and content-focused SEO audits, driving keyword research, managing link-building campaigns, and collaborating with content, product, and marketing teams to optimize landing pages and blog content. The Senior SEO Manager will analyze web analytics data, monitor performance against KPIs, prepare reports and insights for leadership, and continuously test and refine SEO tactics. This role will also mentor junior team members, ensure adherence to SEO best practices, and stay current with search engine algorithm updates and industry trends.
Qualifications
- Strong expertise in technical and content-focused SEO audits, with the ability to identify issues and recommend clear, actionable improvements.
- Advanced skills in keyword research and search intent analysis, including building and maintaining keyword maps for key pages and content clusters.
- Proven experience planning and executing ethical link-building and off-page SEO strategies to improve domain authority and rankings.
- Proficiency in web analytics and SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog) to track performance and derive insights.
- Solid understanding of digital marketing and broader marketing principles, including how SEO integrates with content, paid media, and brand positioning.
- Demonstrated ability to lead SEO projects end-to-end, prioritize initiatives, and work cross-functionally with content, product, and engineering teams.
- Excellent analytical, problem-solving, and communication skills, with the ability to present data-driven recommendations to stakeholders.
- 5+ years of hands-on SEO experience, preferably in B2C or edtech, with a track record of improving organic traffic and conversions.
- Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field, or equivalent practical experience.
- Experience managing or mentoring
Benefits:
Ability to commute/relocate:
- Janakpuri, Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)
Location:
- Janakpuri, Delhi, Delhi (Preferred)
Work Location: In person
Pay: Up to ₹600,000.00 per year
Benefits:
Application Question(s):
- What is your in-hand salary ?
- If selected, how soon can you join us ?
- What is your expected Salary ?
- Janakpuri Location works for you ?
Location:
- Delhi, Delhi (Delhi) (Required)
Work Location: In person
