Job Title: Marketing Executive – SEO & Lead Generation
Experience: 3+ Years
Location: Coimbatore
Role Overview
We are looking for a results-driven Marketing Executive with strong expertise in SEO and B2B lead generation. The candidate will be responsible for improving ATNA Technologies' digital presence, driving organic traffic, generating qualified leads, and supporting demand generation initiatives.
Key Responsibilities
- Execute and manage On-Page, Off-Page, and Technical SEO activities.
- Conduct keyword research, competitor analysis, website audits, and content optimization.
- Improve website rankings, organic traffic, domain authority, and overall website performance.
- Generate qualified leads through SEO, content marketing, email marketing, webinars, LinkedIn, and digital campaigns.
- Create and optimize landing pages, lead magnets, and conversion funnels to improve lead acquisition.
- Manage website content, blogs, case studies, product pages, and marketing collateral.
- Support webinar promotions, email campaigns, and product marketing initiatives.
- Monitor campaign performance and prepare monthly reports with actionable insights.
- Collaborate closely with sales teams to drive pipeline growth and improve MQL-to-SQL conversion.
Required Skills
- Strong knowledge of On-Page, Off-Page, and Technical SEO.
- Hands-on experience with Google Analytics (GA4), Google Search Console, Tag Manager, SEMrush/Ahrefs, and WordPress.
- Proven experience in B2B lead generation and demand generation.
- Understanding of content marketing, email marketing, social media marketing, and conversion rate optimization.
- Strong analytical, communication, and reporting skills.
Pay: ₹200,000.00 - ₹825,631.37 per year
Work Location: In person
