Company: Ventac Aircon
Location: Gurugram, Haryana
Job Type: Full-Time
Experience Required: 1–3 Years
Salary: As per experience
About Ventac Aircon
Ventac Aircon is a Daikin Authorized Dealer providing complete HVAC and air conditioning solutions across Delhi NCR. We specialize in VRV/VRF Systems, Ducted Air Conditioning, Commercial HVAC Projects, Industrial Cooling Systems, Central Air Conditioning, Annual Maintenance Contracts (AMC), and Residential Air Conditioning Services. We are expanding our digital presence and looking for a passionate Digital Marketing Executive who can generate quality leads and strengthen our online brand.
Job Summary
We are looking for a creative and performance-driven Digital Marketing Executive who has practical experience in SEO, website management, content marketing, social media, and paid advertising. The ideal candidate should be capable of increasing website traffic, generating qualified leads, improving search rankings, and managing digital campaigns that support business growth.
Key ResponsibilitiesSearch Engine Optimization (SEO)
- Perform keyword research using industry-standard tools.
- Execute On-Page, Off-Page, Local, and Technical SEO.
- Optimize website content, meta tags, schema markup, and internal linking.
- Improve Core Web Vitals and overall website performance.
- Monitor rankings, traffic, and competitor strategies.
- Build high-quality backlinks through ethical link-building methods.
Website Management
- Manage and update the company WordPress website.
- Publish blogs, landing pages, and product pages.
- Ensure website security, speed optimization, and mobile responsiveness.
- Coordinate with developers for technical improvements when required.
Content Marketing
- Create SEO-friendly blogs, service pages, and product descriptions.
- Write engaging content for HVAC products and services.
- Optimize existing content to improve search visibility.
- Plan monthly content calendars.
Google Business & Local Marketing
- Optimize Google Business Profile.
- Manage customer reviews and local citations.
- Improve local search rankings across Delhi NCR.
Paid Advertising
- Plan and manage Google Ads campaigns.
- Run Meta (Facebook & Instagram) Ads for lead generation.
- Optimize campaign performance based on ROAS, CPC, CPL, and CTR.
- Perform A/B testing for creatives and landing pages.
Social Media Marketing
- Manage Facebook, Instagram, LinkedIn, and YouTube.
- Create engaging posts, reels, stories, and promotional campaigns.
- Coordinate with designers for creative assets.
- Track engagement and audience growth.
Email & WhatsApp Marketing
- Design and execute email marketing campaigns.
- Manage customer newsletters and promotional emails.
- Support WhatsApp marketing campaigns while following platform guidelines.
Analytics & Reporting
- Monitor website performance using Google Analytics and Google Search Console.
- Track marketing KPIs and prepare weekly and monthly reports.
- Analyze user behavior and identify opportunities for improvement.
Marketplace & Merchant Center
- Manage Google Merchant Center product listings.
- Optimize product titles, descriptions, images, and feeds.
- Monitor product approvals and resolve feed issues.
Lead Generation
- Create and optimize landing pages for lead capture.
- Improve conversion rates through continuous optimization.
- Coordinate with the sales team to track lead quality and campaign performance.
Required Skills
- Strong knowledge of SEO (On-Page, Off-Page, Technical & Local SEO)
- WordPress website management
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Google Ads
- Meta Ads Manager
- Google Merchant Center
- Keyword research tools (Ahrefs, SEMrush, Ubersuggest, etc.)
- Canva or Adobe Creative Suite (basic design skills preferred)
- Basic HTML & CSS knowledge
- Excellent written and verbal communication skills
- Strong analytical and problem-solving skills
Preferred Qualifications
- Bachelor's degree in Marketing, Business, Computer Applications, or a related field.
- Google Ads Certification (Preferred)
- Google Analytics Certification (Preferred)
- Experience in HVAC, Construction, Real Estate, Engineering, or B2B industries will be an added advantage.
What We're Looking For
- Self-motivated and eager to learn
- Strong attention to detail
- Ability to manage multiple projects simultaneously
- Creative mindset with data-driven decision-making
- Team player with excellent communication skills
Key Performance Indicators (KPIs)
- Organic website traffic growth
- Keyword ranking improvements
- Qualified lead generation
- Website conversion rate
- Google Ads performance (ROAS, CPL)
- Social media engagement and reach
- Website health and Core Web Vitals
- Content publishing consistency
- Google Business Profile growth
- Monthly marketing ROI
Employee Benefits
- Competitive salary
- Performance-based incentives
- Learning and certification support
- Career growth opportunities
- Friendly and collaborative work environment
- Hands-on experience with large HVAC and commercial projects
Pay: ₹15,000.00 - ₹26,000.00 per month
Benefits:
Work Location: In person
