About the job
Company Description: SUYU India is a fast-growing skincare brand focused on creating clean, superfood-powered skincare solutions. We combine innovation, data, and customer insights to build exceptional products and experiences. We're looking for a sharp, analytical Performance Marketing Manager to own our paid media strategy and turn ad spend into measurable growth.
Location: Hyderabad, India (On-site)
Experience: 2–3 years minimum
Employment Type: Full-time
What You'll Do
Media Buying & Campaign Management
- Plan, execute, and optimize paid campaigns across Meta (Facebook/Instagram) and Google Ads (Search, Shopping, YouTube, PMax)
- Manage full-funnel campaign structure (TOF/MOF/BOF) — creative testing, audience building, exclusions, and budget allocation across the funnel
- Monitor and troubleshoot conversion tracking, attribution, and UTM hygiene across platforms
- Run structured creative testing (hooks, angles, formats) and identify winning creatives at scale
Strategy
- Own the acquisition strategy: diagnose funnel drop-offs, fix underperforming stages, and reallocate budget based on incremental ROAS (not just platform-reported ROAS)
- Balance new customer acquisition with retention/repeat economics — factoring in organic return rate, LTV, and blended CAC
- Partner with the founder on campaign calendars tied to product launches, bundles, and seasonal pushes
- Stay on top of platform updates (Meta, Google) and competitive/category trends
AI-Powered Reporting
- Use AI tools to accelerate reporting — automated insights, anomaly detection, creative performance summaries, and weekly/monthly performance narratives
- Build repeatable AI-assisted workflows for pulling, cleaning, and summarizing ad platform data
- Translate raw metrics into clear, actionable recommendations for leadership
Dashboard Building & Analytics
- Build and maintain marketing dashboards (Google Sheets/Airtable or similar) integrating Shopify, Meta Ads, and Google Ads data
- Define and track core KPIs: Conversion Rate, AOV, Blended CAC, FTC ROAS, hook/hold rates, frequency, and repeat vs. new customer split
- Ensure data pipelines are accurate and automated (API pulls, no manual copy-paste where avoidable)
- Present weekly/monthly performance reviews with clear wins, misses, and next actions
Other Responsibilities
- Collaborate with content/creative teams to brief and prioritize creative production based on performance data
- Manage ad spend budgets responsibly and forecast monthly/quarterly spend requirements
- Conduct competitor ad research (Meta Ad Library, Google Ads Transparency) to inform creative and offer strategy
- Support on-site conversion optimization insights (landing pages, offers) based on paid traffic behavior
- Coordinate with Shopify/tech stakeholders to resolve tracking or attribution issues
What We're Looking For
- 2–3 years of hands-on experience managing Meta Ads and Google Ads for a D2C/e-commerce brand (non-negotiable — agency-only experience without direct budget ownership will not qualify)
- Proven track record of managing meaningful monthly ad spend with measurable ROAS/CAC improvement
- Strong analytical skills — comfortable in Google Sheets/Excel (pivot tables, formulas); Airtable experience a plus
- Working knowledge of AI tools (ChatGPT/Claude or similar) for reporting, analysis, or workflow automation
- Understanding of e-commerce funnel metrics: ROAS, CAC, AOV, LTV, conversion rate, repeat rate
- Experience with Shopify analytics is a strong plus
- Excellent written communication — able to translate data into clear recommendations
- Self-starter who can own outcomes with minimal hand-holding in a small, fast-moving team
Nice to Have
- Experience in beauty/skincare/wellness/D2C nutrition categories
- Familiarity with creative testing frameworks (hook rate, hold rate, thumb-stop analysis)
- Basic understanding of attribution/tracking setup (UTMs, conversion APIs, pixel troubleshooting)
Pay: ₹40,000.00 - ₹50,000.00 per month
Work Location: In person
