Job Title: Digital Marketing Executive (0–1 Year Experience)
Location: Indore (Onsite)
Experience: 0.5 – 1.5 Year
Job Overview
We are looking for a passionate and detail-oriented Digital Marketing Executive who has basic knowledge of Meta Ads and Google Ads. The candidate should understand campaign structure, audience targeting, ad performance metrics, and digital marketing fundamentals.
Key Responsibilities
- Assist in planning, creating, and optimizing Meta (Facebook & Instagram) ad campaigns
- Support Google Ads campaign setup (Search, Display, etc.)
- Work on campaign structure including Campaign → Ad Set → Ad
- Perform audience targeting including Custom Audience and Lookalike Audience
- Monitor campaign performance and suggest optimizations
- Support retargeting campaigns using Meta Pixel / tracking tools
- Manage daily and lifetime campaign budgets
- Understand and monitor ad learning phase performance
- Troubleshoot ad delivery issues
- Track and analyze campaign metrics and conversions
Required Skills / Knowledge
Meta Ads Knowledge
- Understanding of Campaign, Ad Set, and Ad structure
- Knowledge of campaign objectives
- Basic knowledge of audience targeting
- Understanding of Custom Audience vs Lookalike Audience
- Basic understanding of Pixel and Retargeting
- Knowledge of Learning Phase concept
Google Ads Knowledge
- Understanding of Search, Display, and other campaign types
- Difference between Search Ads and Display Ads
- Knowledge of Keywords and Match Types:
- Broad Match
- Phrase Match
- Exact Match
- Basic understanding of Quality Score
- Knowledge of Conversion Tracking
- Understanding of Organic vs Paid Search
Important Marketing Metrics (Basic Understanding Required)
- CPC (Cost Per Click)
- CTR (Click Through Rate)
- CPM (Cost Per 1000 Impressions)
- CPA / CPR (Cost Per Acquisition / Cost Per Result)
- Conversion Rate
Qualifications
- Bachelor’s or Master’s degree in Marketing, Business, or a related field. Degree must be completed; pursuing candidates will not be considered.
- Digital Marketing Certification (if available)
- Basic knowledge of MS Excel, ChatGPT, and Canva
Soft Skills
- Good communication skills
- Analytical thinking
- Willingness to work in night shift
- Quick learner and team player
Job Types: Full-time, Permanent, Fresher
Pay: ₹150,000.00 - ₹320,000.00 per month
Benefits:
- Health insurance
- Paid sick time
Work Location: In person
