Digital Marketing & International Lead Generation Executive
Job Type: Full-Time | 100% Remote
Department: Marketing & Business Development
About the Role
We are looking for a highly proactive and result-oriented Digital Marketing & International Lead Generation Executive who can independently manage our digital marketing activities, generate new international business leads, handle customer enquiries, and support the sales process from lead generation to quotation and follow-up.
The ideal candidate should not only manage social media but should be actively involved in finding new customers every day from different countries and converting online opportunities into genuine business enquiries.
Key Responsibilities1. Social Media Management
- Manage the company's Facebook and Instagram accounts.
- Create and publish regular posts, reels, stories and promotional content.
- Design professional marketing creatives using Canva.
- Develop new content and campaign ideas.
- Manage comments, messages and enquiries received through social media.
- Improve social media reach, engagement and lead generation.
2. Facebook & Instagram Advertising
- Plan, create and manage Meta/Facebook/Instagram advertising campaigns.
- Run campaigns targeting international markets and specific customer segments.
- Create different campaigns for products, countries and business opportunities.
- Monitor campaign performance, leads and advertising costs.
- Optimize campaigns to improve lead quality and results.
- Prepare regular advertising performance reports.
3. Google Ads & Online Marketing
- Create and manage Google Ads campaigns.
- Conduct keyword and competitor research.
- Develop campaigns for different international markets.
- Monitor performance and optimize campaigns.
- Identify new digital marketing opportunities.
4. International Lead Generation
This is a key responsibility of the position.
The candidate must actively search for new potential customers every working day through:
- Google and other search engines
- LinkedIn
- Facebook
- Instagram
- Business directories
- Industry websites
- Online marketplaces and B2B platforms
- Other legitimate online sources
Find and contact potential:
- Importers
- Distributors
- Dealers
- Wholesalers
- Contractors
- Project companies
- Industrial customers
- Agricultural and irrigation companies
- Water-treatment companies
- Pump dealers and related businesses
Maintain an organized database of prospects with company name, country, contact person, email, phone/WhatsApp, website, requirements and follow-up status.
5. Customer Communication & WhatsApp Management
- Manage the company's WhatsApp Business account.
- Respond professionally and quickly to customer enquiries.
- Understand customer requirements.
- Share catalogues, product information and other marketing material.
- Follow up with existing and potential customers.
- Maintain proper records of all customer conversations.
- Escalate technical, pricing or negotiation matters to management when required.
6. Email Marketing & Customer Outreach
- Research potential international customers.
- Prepare and send professional B2B marketing emails.
- Conduct regular follow-ups with prospects.
- Develop targeted email campaigns for different countries and customer segments.
- Track responses and convert interested prospects into sales enquiries.
7. Quotation & Sales Support
- Prepare quotations based on company-provided pricing and instructions.
- Send quotations to customers.
- Follow up on quotations regularly.
- Maintain quotation and lead records.
- Coordinate with management regarding customer requirements, pricing and negotiations.
- Support the sales process until the enquiry is converted or closed.
8. Website Management
- Manage regular website updates.
- Add and update products, images, descriptions and technical information.
- Update banners, promotional content and landing pages.
- Coordinate with the website developer for technical changes when required.
- Monitor website enquiries and contact forms.
- Assist with basic SEO and website optimization.
9. Market & Competitor Research
- Research new international markets and countries.
- Identify potential distributors, dealers and customers.
- Monitor competitors and their digital marketing activities.
- Identify new products, market opportunities and customer segments.
- Provide useful market information and suggestions to management.
Daily Expectations
The candidate should be proactive and generate business opportunities rather than simply wait for incoming enquiries.
Daily activities may include:
- Finding new international prospects.
- Sending targeted emails and LinkedIn messages.
- Contacting potential customers through appropriate channels.
- Following up with existing leads.
- Managing WhatsApp enquiries.
- Creating and publishing social media content.
- Monitoring advertising campaigns.
- Updating the lead database.
- Following up on quotations.
- Researching new markets and customers.
Required Skills
- Digital Marketing
- Meta/Facebook Ads
- Instagram Marketing
- Google Ads
- Canva
- Lead Generation
- International B2B Marketing
- LinkedIn Prospecting
- Email Marketing
- WhatsApp Business
- Basic SEO
- Website/CMS Management
- Microsoft Excel / Google Sheets
- Customer Follow-up
- Sales Support
- Good written and spoken English
Candidate Profile
We are looking for someone who is:
- Highly proactive and self-motivated.
- Comfortable working independently in a remote environment.
- Strong in communication and customer handling.
- Creative and capable of producing marketing content.
- Good at online research and finding potential customers.
- Result-oriented and focused on generating genuine leads.
- Able to manage multiple marketing activities simultaneously.
- Willing to take ownership rather than waiting for instructions.
- Comfortable communicating with international customers.
- Experienced in B2B lead generation and digital marketing.
Experience
Preferred: 1-2 years of relevant experience in digital marketing, B2B lead generation, international sales support or a similar role.
Candidates with strong practical experience and proven results may also be considered regardless of exact years of experience.
Performance/KPIs
Performance will be evaluated based on measurable results, including:
- Number and quality of new international prospects generated.
- Daily/weekly customer outreach.
- Qualified leads generated.
- Enquiries received.
- Follow-ups completed.
- Quotations generated and followed up.
- Leads converted into business opportunities.
- Social media growth and engagement.
- Advertising campaign performance.
- Overall contribution to international business development.
Important
This is NOT only a social media posting job.
The selected candidate will be responsible for actively contributing to international customer acquisition, lead generation, digital marketing, customer communication and sales support.
The person should be capable of taking initiative and finding new business opportunities every day.
Employment Type: Full-Time
Pay: ₹10,233.07 - ₹20,000.00 per month
Work Location: In person
