Position: Media Planner
Location: Bangalore
Working Days: Monday to Friday
Experience Required: 3-6 years
Client: Leading Home Appliances Brand
- Build integrated media plans across Meta, Google, influencers, and other relevant channels
- Translate business goals into channel-wise strategy, budgets, timelines, and KPIs
- Own campaign planning and execution readiness, including creative requirements and asset timelines
- Coordinate with creative, content, performance, and operations teams to ensure smooth launches
- Work with influencers and creator partners, including briefs, deliverables, timelines, and reporting
- Monitor performance daily, identify patterns, and propose optimisations with a clear rationale
- Manage media budgets and ensure spend is efficient, controlled, and aligned to targets
- Create weekly performance reports and insights, including what worked, what did not, and next tests
- Liaise with platforms, partners, and vendors for best pricing, placements, and opportunities
- Support new launches and brand moments with integrated communication planning across touchpoints
- 3 to 6 years of experience in media planning across digital and influencer ecosystems
- Hands-on understanding of Meta and Google planning fundamentals, audiences, formats, and measurement
- Comfort with budgets, pacing, and performance tracking
- Strong coordination skills, you can run multiple campaigns without missing details
- With clear communication and structured thinking, you can simplify complexity for teams
- Strong analytical ability and comfort with numbers, not just creative intuition
- Experience working with D2C brands, ecommerce, or digital-first businesses
- Performance marketing exposure, including testing frameworks and conversion-focused planning
- Familiarity with tracking and reporting basics like GA4, UTMs, pixel events, and dashboards
- Experience coordinating offline moments like events, store activations, or partnerships is a plus
- You have built a clear channel-wise media planning rhythm with weekly reporting
- Campaign launches are smoother, faster, and better coordinated across teams
- Media plans are more structured, measurable, and easier to scale
- You are consistently proposing high-quality tests and optimisations backed by data
