At Zia Infotech, we're passionate about technology and its power to transform businesses. Our mission is to empower businesses with innovative IT solutions that drive success. We believe in fostering a collaborative, supportive environment where our team members can learn, grow, and make a real impact.
Join us and be part of something bigger. Help us shape the future of IT and empower businesses across India.
Job Position: Digital Marketing Manager
Department: Marketing
Job Type: Full-Time (Remotely)
Overview:
Join Zia Infotech to lead end-to-end digital marketing campaigns for clients. You will manage SEO, SMM, SEM, analytics, email marketing, content marketing, WhatsApp, SMS, voice calls, and conversion rate optimization (CRO) to drive measurable business results.
Responsibilities:
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Plan, execute, and monitor digital marketing campaigns across SEO, SEM, social media, email, WhatsApp, SMS, and voice call channels.
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Conduct keyword research, on-page and off-page SEO, and optimize website content for better search rankings.
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Manage social media platforms, create content strategies, and run paid campaigns to generate leads.
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Develop and optimize email marketing campaigns and automated workflows.
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Analyze campaign performance using analytics tools and provide actionable insights.
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Implement conversion rate optimization strategies to improve landing pages, forms, and client engagement.
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Collaborate with UI/UX Designer and Developer to ensure marketing campaigns align with client projects.
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Create content for blogs, social media posts, newsletters, and campaigns that resonate with target audiences.
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Stay updated with the latest digital marketing trends, tools, and best practices.
Qualifications:
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Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
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3+ years of experience in digital marketing across multiple channels.
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Proven expertise in SEO, SEM, SMM, email marketing, content marketing, WhatsApp/SMS marketing, and analytics.
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Experience with marketing automation, CRM tools, and analytics platforms.
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Strong understanding of conversion rate optimization (CRO) strategies.
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Excellent communication, analytical, and project management skills.
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Ability to multitask, work independently, and collaborate with cross-functional teams.
KPIs:
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Lead generation and quality from digital marketing campaigns.
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SEO rankings, organic traffic, and engagement metrics.
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Conversion rates from campaigns and landing pages.
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Performance of email, WhatsApp, SMS, and voice campaigns.
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Successful execution of marketing strategies and campaign ROI.
Benefits:
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Work on diverse client marketing campaigns across multiple channels.
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Flexible remote/hybrid work environment.
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Opportunities to learn new tools, technologies, and marketing strategies.
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Direct contribution to client success and company growth.
How to Apply:
Send your CV and portfolio to [email protected] with the subject line: “Digital Marketing Manager – Application” .
