Position: Social Media Content Analyst / Manager
Experience: 2–3 Years
Qualification: Graduate in Mass Communication, Public Relations, or a related field
Location: Katihar, Bihar
About the Role
We are looking for a skilled and proactive Social Media & PR Content Analyst / Manager with 2–3 years of relevant experience in social media management, content creation, communications, and public relations.
The ideal candidate must have excellent reading and writing proficiency in Hindi, English, & Bengali, along with hands-on experience in PR and media coordination. The candidate should be capable of developing region-specific content, monitoring public sentiment, coordinating communications, and managing social media activities effectively.
Key Responsibilities
- Manage day-to-day social media activities across relevant digital platforms.
- Develop, edit, and publish engaging content including posts, captions, articles, reels, and short-form content.
- Create content in Hindi, English and Bengali, ensuring linguistic accuracy and cultural relevance.
- Monitor social media platforms, online conversations, trends, and audience sentiment.
- Analyse social media performance, engagement, reach, impressions, and audience growth.
- Prepare regular social media and communication reports with actionable insights.
- Support the development and execution of digital communication and PR strategies.
- Assist in drafting press releases, media notes, briefing documents, statements, and other PR communications.
- Track media coverage and maintain records of relevant news and mentions.
- Identify opportunities for positive media visibility and public engagement.
- Conduct media and competitor monitoring and provide regular updates.
- Coordinate with creative teams, photographers, videographers, and other stakeholders for content development.
- Maintain content calendars and ensure timely publishing of approved content.
- Respond to or coordinate responses to comments, queries, mentions, and online feedback as required.
- Ensure all communication is consistent with the organisation's objectives, messaging, and brand guidelines.
Required Skills & Competencies
- 2–3 years of experience in Social Media Management, Public Relations, Digital Communications, Content Management, or a related field.
- Excellent reading and writing skills in all four languages:
- Hindi
- English
- Bengali
- Strong hands-on experience in Public Relations (PR), media coordination, and communication.
- Excellent content writing, editing, and proofreading skills.
- Strong understanding of social media platforms and digital communication.
- Ability to monitor and analyse social media trends and performance metrics.
- Strong understanding of regional communication and local audiences.
- Excellent communication, interpersonal, and coordination skills.
- Ability to work independently, manage multiple responsibilities, and meet deadlines.
- Proficiency in MS Office, particularly MS Excel and MS Word, is preferred.
Preferred Profile
- Candidates with experience in PR, media relations, government/public-sector communication, or large-scale communication campaigns will be preferred.
- Experience in handling regional-language content will be an added advantage.
- Candidates should have strong knowledge of the local media landscape and be comfortable coordinating with regional media.
- Candidates must be willing to work from the assigned location.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
