At Grow Medico, we help healthcare practices, clinics, hospitals, and medical professionals grow their digital footprint. We specialize in high-impact, compliant, and data-driven digital marketing. As an SEO Executive, you will play a crucial role in optimizing our clients' web presence to connect patients with the care they need.
Role Summary
We are looking for a data-driven SEO Executive to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks, specifically tailored to the healthcare domain.
Key Responsibilities1. On-Page & Technical SEO
- Conduct in-depth keyword research focusing on patient intent, medical symptoms, and localized healthcare queries.
- Optimize website copy, landing pages, metadata, and schema markup (including MedicalWebPage and LocalBusiness schema).
- Perform regular technical SEO audits to identify and fix crawl errors, broken links, site speed issues, and mobile-friendliness.
2. Content Strategy & E-E-A-T Compliance
- Collaborate with medical writers to ensure content aligns with Google’s YMYL (Your Money or Your Life) and E-E-A-T guidelines.
- Identify content gaps and map out keyword strategies for medical blogs, procedure pages, and doctor profiles.
3. Local SEO Management
- Optimize and manage Google Business Profiles (GBP) for clinics and practitioners to maximize local map pack visibility.
- Execute local citation-building strategies and monitor online reviews/reputation management.
4. Off-Page SEO & Analytics
- Develop and execute ethical, high-quality link-building strategies within the healthcare niche.
- Track, analyze, and report on website analytics, organic traffic, keyword rankings, and conversions using Google Analytics 4 (GA4), Google Search Console, and tools like Ahrefs/Semrush.
Key Requirements
- Experience: 1 to 3 years of proven experience as an SEO Executive or similar role. Experience in healthcare or medical digital marketing is a huge plus.
- Tools: Hands-on experience with Google Analytics 4, Google Search Console, Ahrefs, Semrush, and Screaming Frog.
- Technical Skills: Good understanding of HTML/CSS, WordPress CMS, and technical SEO elements.
- Knowledge: Strong understanding of search engine algorithms, ranking factors, and Local SEO tactics. Knowledge of medical marketing compliance (like HIPAA considerations in data/tracking) is highly desirable.
- Soft Skills: Excellent analytical, communication, and time-management skills.
Pay: ₹18,000.00 - ₹25,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
