Job Summary
We are looking for an experienced and result-oriented Digital Marketing Head to lead our digital marketing function and drive brand visibility, lead generation, customer acquisition, and business growth across digital channels.
The ideal candidate should have strong hands-on exposure to SEO, Performance Marketing (PM), Social Media Marketing (SMM), Content Marketing, AI-powered marketing tools, analytics, and other digital marketing platforms and technologies. The candidate will be responsible for developing and executing integrated digital strategies, managing campaigns, analyzing performance, and leading the digital marketing team.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with overall business objectives and growth targets.
- Lead and manage digital marketing activities across SEO, Performance Marketing, SMM, Content Marketing, Email Marketing, and other digital channels.
- Plan, execute, and optimize Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other paid campaigns to maximize leads and ROI.
- Develop and execute SEO strategies, including technical SEO, on-page optimization, off-page SEO, keyword research, competitor analysis, and link-building initiatives.
- Drive social media strategy and management across platforms such as Instagram, Facebook, LinkedIn, YouTube, and other relevant channels.
- Oversee the development of high-quality website content, blogs, social media content, landing pages, ad copies, and marketing communications.
- Ensure content strategies support SEO, brand positioning, lead generation, and customer engagement objectives.
- Leverage AI tools and emerging marketing technologies for content creation, campaign optimization, research, automation, personalization, and productivity.
- Identify and evaluate new AI tools, MarTech platforms, automation solutions, and digital technologies that can improve marketing performance.
- Monitor website traffic, conversions, campaign performance, engagement, lead quality, CAC, CPL, ROAS, and other key marketing KPIs.
- Use Google Analytics, Google Search Console, Looker Studio, CRM, SEO tools, and other analytics platforms to generate actionable insights.
- Conduct regular competitor, market, keyword, audience, and channel analysis to identify new growth opportunities.
- Develop landing-page and conversion optimization strategies to improve lead generation and conversion rates.
- Manage digital marketing budgets and allocate resources effectively across different channels.
- Lead, mentor, and monitor the performance of the digital marketing team, including SEO, SMM, performance marketing, content, and design resources.
- Coordinate with Sales, Business Development, IT, Design, and Management teams to ensure alignment between marketing campaigns and business objectives.
- Establish marketing processes, campaign calendars, reporting frameworks, and performance benchmarks.
- Prepare and present monthly/quarterly digital marketing reports and strategic recommendations to management.
- Stay updated with Google algorithm updates, social media trends, AI developments, emerging platforms, digital marketing technologies, and industry best practices.
Required Skills
- Strong knowledge of SEO and organic growth strategies.
- Hands-on experience in Performance Marketing / Paid Advertising.
- Strong understanding of Social Media Marketing and social media strategy.
- Excellent content writing, editing, and content strategy skills.
- Practical knowledge of AI tools and AI-assisted marketing workflows.
- Experience with Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, or similar advertising platforms.
- Experience with Google Analytics, Google Search Console, Looker Studio, and marketing analytics tools.
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or equivalent platforms.
- Knowledge of marketing automation, CRM, email marketing, conversion optimization, and lead-generation platforms.
- Strong understanding of digital marketing KPIs, attribution, ROI, CPL, CAC, CTR, CPC, conversion rate, and ROAS.
- Strong analytical, strategic, and problem-solving abilities.
- Excellent communication, presentation, leadership, and team-management skills.
AI & Technology Exposure
The candidate should have a strong interest in leveraging technology and AI to improve marketing outcomes, including:
- AI-powered content generation and optimization.
- AI-based keyword and competitor research.
- AI-assisted campaign analysis and optimization.
- Marketing automation and workflow tools.
- AI-powered analytics and reporting.
- Chatbots and conversational marketing.
- Personalization and customer segmentation.
- Prompt engineering and effective use of generative AI tools.
- Emerging MarTech and AI marketing platforms.
Qualifications
- Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- 4–6 years of relevant experience in Digital Marketing, preferably with experience in a leadership or team-handling role.
- Demonstrated experience in managing multiple digital marketing channels and campaigns.
- Strong portfolio or track record of improving traffic, leads, conversions, engagement, and overall digital performance.
Pay: ₹45,000.00 - ₹50,000.00 per month
Application Question(s):
- How many years of experience do you have in Digital Marketing?
- Have you managed or led a digital marketing team?
- Have you worked with AI tools for content creation, marketing, analytics, or automation?
- Have you handled digital marketing budgets and ROI/ROAS tracking?
- What is your current CTC/salary?
- What is your expected CTC/salary?
- What is your notice period?
- Do you have experience in Performance Marketing and lead generation?
Work Location: In person
