Job Title: Digital Marketing Executive
Location: Panipat, Haryana
Company: The Blox Preschool
Job Summary
We are seeking a creative and result-oriented Digital Marketing Executive to manage and grow our online presence, generate admissions leads, increase brand awareness, and support business growth through digital channels.
Key Responsibilities
- Social Media Management
- Manage Facebook, Instagram, LinkedIn, and YouTube accounts.
- Create and publish engaging content (posts, reels, stories, videos).
- Increase followers, engagement, and brand visibility.
Lead Generation
- Run and optimize Facebook Ads and Google Ads campaigns.
- Generate qualified admission and franchise leads.
- Track and improve lead conversion rates.
Content Marketing
- Develop content calendars.
- Create promotional campaigns for admissions, events, and activities.
- Coordinate with designers and content creators.
Website Management
- Update website content regularly.
- Improve SEO performance and website rankings.
- Monitor website traffic and user behavior.
Email & WhatsApp Marketing
- Execute email campaigns and WhatsApp broadcasts.
- Manage lead nurturing and follow-up campaigns.
Analytics & Reporting
- Track campaign performance using Google Analytics and Meta Business Suite.
- Prepare weekly and monthly marketing reports.
- Recommend strategies for improving ROI.
Required Skills
- Facebook & Instagram Ads
- Google Ads
- SEO & SEM
- Canva / Adobe Creative Suite
- Content Writing
- Email Marketing
- Google Analytics
- Lead Generation
- Marketing Automation Tools
- CRM Knowledge
Qualifications
- Bachelor's Degree in Marketing, Business, Communications, or related field.
- 1–3 years of digital marketing experience (preferred).
- Experience in education, preschool, franchise, or service industry is an advantage.
Key Performance Indicators (KPIs)
- Number of Admission Leads Generated
- Cost Per Lead (CPL)
- Admission Conversion Rate
- Social Media Growth
- Website Traffic
- Franchise Leads Generated
- Return on Ad Spend (ROAS)
Salary Range
- (Depending on experience and performance)
Benefits
- Career Growth Opportunities
- Training & Development Programs
- Friendly Work Environment
Interested candidates may share their CV at 9253029124 or [email protected] .
Pay: ₹10,061.52 - ₹30,988.08 per month
Work Location: In person
