Job Title: SEO Executive
Company: Goyal Brothers Prakashan
Location: Noida (Sector 63)
Employment Type: Full-Time
About Goyal Brothers Prakashan
Goyal Brothers Prakashan is one of India's leading educational publishers, committed to delivering high-quality school books, academic resources, and digital learning solutions. With a strong presence in the education sector, we are focused on enhancing our digital reach and providing valuable educational content to students, teachers, and schools across the country.
Job Summary
We are looking for a skilled and results-driven SEO Executive to improve our website's search engine rankings, increase organic traffic, and enhance our online visibility. The ideal candidate should have hands-on experience in on-page and off-page SEO, keyword research, technical SEO, content optimization, and website performance analysis.
Key Responsibilities
- Develop and implement effective SEO strategies to improve website rankings and organic traffic.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Optimize website content, landing pages, product pages, and blog articles for search engines.
- Perform on-page SEO activities, including meta titles, meta descriptions, header tags, internal linking, and image optimization.
- Execute off-page SEO activities such as link building, directory submissions, guest posting, and outreach campaigns.
- Conduct regular website audits to identify and resolve technical SEO issues.
- Monitor website performance using tools such as Google Analytics, Google Search Console, and SEO platforms.
- Track keyword rankings, backlinks, traffic, and conversions, and prepare regular performance reports.
- Collaborate with the content, design, and web development teams to implement SEO best practices.
- Stay updated with the latest search engine algorithms, SEO trends, and industry best practices.
- Recommend improvements to enhance website usability, speed, and search visibility.
Eligibility Criteria
- Bachelor's degree in Marketing, Digital Marketing, IT, Computer Science, Business, or a related field.
- 2–4 years of experience in Search Engine Optimization (SEO).
- Strong understanding of on-page, off-page, and technical SEO.
- Experience with Google Analytics, Google Search Console, Google Keyword Planner, and SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
- Good understanding of HTML, CSS, and website structure.
- Excellent analytical, problem-solving, and reporting skills.
- Strong written and verbal communication skills.
Preferred Skills
- Experience in the publishing, education, or EdTech industry.
- Knowledge of WordPress or other CMS platforms.
- Familiarity with basic HTML and website optimization.
- Experience in content optimisation and SEO copywriting.
- Understanding of Core Web Vitals and website performance optimization.
- Ability to analyse data and develop actionable SEO strategies.
What We Offer
- Competitive salary based on experience.
- Opportunity to work with one of India's leading educational publishers.
- Professional growth and learning opportunities.
- Collaborative and supportive work environment.
- Exposure to digital marketing and educational publishing projects.
How to Apply
Interested candidates can share their updated resume at:
Email: [email protected]
Contact: +91 95992 33722
Pay: Up to ₹45,000.00 per month
Application Question(s):
- Which SEO tools have you used? (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog)
- Describe an SEO project where you significantly improved organic traffic or keyword rankings.
- Have you conducted technical SEO audits? Which tools did you use?
- What is your current CTC?
- What is your expected CTC?
- What is your notice period or earliest joining date?
Experience:
- SEO tools: 1 year (Required)
Work Location: In person
