Social Media Manager
Job Type: Full-time
Experience: 2–5 years
Location: Adambakkam
Department: Digital Marketing / Social Media
About the Role
We are looking for a creative, strategic, and highly proactive Social Media Manager to build and manage our presence across social media platforms.
The ideal candidate should understand what makes content attention-grabbing, shareable, and platform-native. You will be responsible for developing social media strategies, planning content, managing publishing, coordinating with creative teams, monitoring performance, and continuously improving our social media presence.
Key Responsibilities
- Develop and execute social media strategies aligned with overall brand and business objectives.
- Manage day-to-day presence across platforms such as Instagram, Facebook, YouTube, LinkedIn, X, and other relevant platforms.
- Develop monthly and weekly content calendars and publishing plans.
- Identify trending topics, formats, conversations, memes, and platform opportunities relevant to the brand.
- Work with content creators, designers, video editors, and copywriters to develop engaging social content.
- Create and/or oversee content including posts, reels, short-form videos, carousels, stories, polls, and other platform-native formats.
- Write or oversee captions, headlines, hooks, CTAs, and social copy.
- Ensure content is adapted appropriately for each platform rather than simply cross-posted.
- Monitor comments, messages, mentions, and relevant conversations while maintaining the brand's tone of voice.
- Build and nurture an engaged social media community.
- Track content and account performance using metrics such as reach, impressions, engagement rate, views, watch time, follower growth, shares, saves, and conversions.
- Analyze performance and identify what content, formats, topics, and creative approaches are working.
- Conduct regular content experiments and use insights to improve future content.
- Monitor competitors and identify emerging trends and opportunities.
- Collaborate with marketing, performance marketing, creative, and business teams on campaigns and launches.
- Prepare regular social media performance reports with actionable insights and recommendations.
- Stay up to date with platform algorithm changes, emerging formats, creator trends, and social media best practices.
Requirements
- 2–5 years of experience in social media management, digital marketing, content marketing, or a similar role.
- Strong understanding of major social media platforms and their respective content formats.
- Demonstrated ability to develop and execute social media strategies.
- Strong understanding of short-form video and social-first content.
- Excellent written communication and copywriting skills.
- Strong understanding of social media analytics and performance metrics.
- Ability to identify trends and translate them into relevant content opportunities.
- Strong organizational and project-management skills.
- Ability to manage multiple content initiatives and deadlines simultaneously.
- Creative mindset with strong attention to detail.
- Comfortable working in a fast-paced, highly experimental environment.
Preferred Qualifications
- Experience managing social media for media, entertainment, D2C, consumer brands, startups, or creator-led businesses.
- Experience with YouTube and short-form video content.
- Familiarity with tools such as Meta Business Suite, YouTube Studio, Canva, Adobe Creative Cloud, CapCut, or similar tools.
- Basic understanding of paid social advertising and performance marketing.
- Experience working with influencers, creators, or brand collaborations.
- Basic knowledge of SEO, content discovery, and social media growth strategies.
- A personal track record of building or growing a social media account is a plus.
What We’re Looking For
We are looking for someone who goes beyond posting content and managing calendars.
You should be able to understand why a piece of content works, what makes people stop scrolling, what drives engagement, and how a social audience can be turned into a long-term community.
You should be curious about trends, comfortable with experimentation, highly observant of internet culture, and willing to test new ideas rather than simply follow conventional social media practices.
Key Skills
Social Media Management | Social Media Strategy | Content Strategy | Content Planning | Instagram | YouTube | Facebook | LinkedIn | Short-Form Video | Community Management | Social Analytics | Trend Research | Copywriting | Content Marketing | Audience Growth | Influencer Marketing | Brand Building
Pay: ₹15,000.00 - ₹30,000.00 per month
Work Location: In person
