Search Engine Marketing (SEM Manager) Real Estate Sector Only
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Plan, execute, and measure experiments and conversion tests. · Collaborate with internal teams to create landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Instrument conversion points and optimize user funnels.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption
Job description
- Plan and execute all digital marketing, including SEM, marketing database, social media and display advertising campaigns.
- Design, build and maintain our social media presence where appropriate.
- BA/MA/BSc/MSc/BBA/MBA/BTech/MTech degree in marketing or a related field
- 5 Years working experience in Digital marketing
- Demonstrable experience leading and managing SEM, marketing database, social media and display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong knowledge of website analytics tools (e.g., Google Analytics/ NetInsight/ Omniture/ WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns.
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement Google Analytics, Facebook Blueprint, Bing Ads, LinkedIn Marketing
Industry
● Real Estate
Pay: ₹600,000.00 - ₹750,000.00 per year
Benefits:
- Health insurance
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
