We are looking for a creative, analytical, and results-driven Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to increase brand awareness, generate leads, and drive business growth across various online platforms.
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Manage social media accounts by creating, scheduling, and publishing engaging content.
- Monitor campaign performance and optimize campaigns to improve ROI.
- Perform keyword research and implement on-page and off-page SEO strategies.
- Manage Google Ads, Meta Ads, and other paid advertising campaigns.
- Create email marketing campaigns and monitor their performance.
- Coordinate with graphic designers and content writers to develop marketing creatives.
- Track website performance using Google Analytics and Google Search Console.
- Generate weekly and monthly reports on campaign performance, leads, traffic, and conversions.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Support lead generation and brand awareness initiatives through digital channels.
Required Skills
- Strong understanding of SEO, SEM, PPC, Social Media Marketing, and Email Marketing.
- Experience with Google Ads and Meta Ads Manager.
- Knowledge of Google Analytics, Google Search Console, and Google Tag Manager.
- Familiarity with Canva, Adobe Creative Suite, or similar design tools is an advantage.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 1–3 years of experience in digital marketing (Freshers with relevant certifications and internship experience may also apply).
- Google Ads, Meta Blueprint, HubSpot, or other digital marketing certifications are a plus.
Preferred Skills
- Basic knowledge of WordPress or other CMS platforms.
- Experience with marketing automation tools.
- Understanding of lead generation strategies.
- Knowledge of video marketing and content creation.
Key Performance Indicators (KPIs)
- Lead generation targets
- Website traffic growth
- Social media engagement and follower growth
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Organic keyword rankings
- Email open and click-through rates
- Campaign ROI
Job Type
Full-Time
Experience
1–3 Years (Freshers with certifications may also apply)
Location
Visakhapatnam, Andhra Pradesh
Salary
As per company standards and candidate experience.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Paid sick time
Work Location: In person
