Job Type
- Contract / Freelance
- Monthly Retainer / Project-based
About Us
We are a fast-scaling digital marketing agency delivering high-performance lead generation, SEO, and advanced web solutions. We specialize in building robust digital pipelines for high-ticket and B2B sectors, specifically focusing on luxury real estate projects and industrial packaging/machinery. We represent top-tier suppliers and consultants (not manufacturers), and our messaging must consistently reflect this authoritative, supply-focused market positioning. We are looking for a highly skilled Freelance Content & Ad Copywriter to craft the words that drive our conversions and organic rankings.
Role Overview
We are seeking a versatile writer who masters both the art of direct-response ad copy and the science of long-form SEO content. You will be responsible for writing high-converting Google and Meta ad headlines, persuasive landing page copy, and deeply researched, SEO-optimized blog posts for our clients. You must be able to adapt your tone to suit professional B2B buyers and high-net-worth real estate investors.
Key Responsibilities
- Direct-Response Ad Copy: Write punchy, high-converting copy for Google Ads (Search/Display), Meta Ads, and LinkedIn campaigns that capture attention and drive immediate clicks.
- Landing Page & Funnel Copy: Draft persuasive, intent-driven copy for lead generation landing pages, ensuring clear value propositions, supplier-focused messaging, and strong calls-to-action (CTAs).
- SEO Content Writing: Research and write high-quality, long-form blog articles and service pages optimized for specific keywords, search intent, and Semrush guidelines.
- Industry Research: Dive deep into complex B2B niches (like industrial packaging machinery and real estate investments) to write accurate, authoritative content without relying on generic fluff.
- Email Marketing: Write engaging automated email drip sequences and newsletters to nurture leads captured through our ad funnels.
Required Skills & Qualifications
- Proven Experience: Minimum 2–3 years of professional copywriting experience, ideally within a digital agency setting or working with B2B/high-ticket clients.
- Dual Mastery: Proven ability to switch seamlessly between writing short, aggressive ad copy and long, informative SEO content.
- SEO Best Practices: Deep understanding of how to weave keywords naturally into headers ($H1$, $H2$, $H3$), meta descriptions, and body text without keyword stuffing.
- Conversion Psychology: Strong grasp of human psychology, consumer behavior, and the precise words that trigger B2B lead generation.
Pay: ₹300.00 - ₹1,500.00 per hour
Benefits:
- Flexible schedule
- Work from home
Application Question(s):
- How many years of professional experience do you have writing direct-response ad copy and SEO content? Are you comfortable writing for B2B and high-ticket niches (e.g., real estate, industrial supply)?
- How many dedicated freelance hours do you have available per week to take on writing briefs from our agency?
- On average, how many hours of active work do you require to research and write a highly optimized, 1,000-word SEO blog post? How long for a standard lead-generation landing page (approx. 500 words)?
- What is your expected commercial charge? (Please state your standard hourly rate or your typical flat-rate pricing per 1,000-word article and per landing page).
- Please provide a direct link to your portfolio. Point out 1 or 2 specific examples of B2B or high-ticket lead generation copy you have written (landing pages, ads, or SEO articles).
Work Location: Remote
