Job Title: Digital Marketing Executive (Google & Meta Ads)
Job Summary:
We are looking for a results-driven Digital Marketing Executive to plan, execute, and optimize paid advertising campaigns across Google Ads and Meta (Facebook & Instagram). The ideal candidate should have hands-on experience in campaign management, audience targeting, budget optimization, conversion tracking, and performance analysis.
Key Responsibilities
- Plan, create, and manage Google Ads campaigns (Search, Display, Performance Max, YouTube, and Remarketing).
- Plan, create, and optimize Meta Ads campaigns (Facebook & Instagram).
- Conduct keyword research and competitor analysis.
- Set up and manage conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and Meta Pixel.
- Optimize campaigns to improve CTR, CPC, CPA, ROAS, and conversions.
- Perform A/B testing on ad creatives, headlines, landing pages, and audience segments.
- Monitor campaign performance and prepare weekly/monthly performance reports.
- Manage advertising budgets and ensure maximum ROI.
- Create audience segments, custom audiences, and lookalike audiences.
- Collaborate with graphic designers and content teams to develop high-performing creatives.
- Stay updated with the latest Google Ads and Meta Ads features, policies, and industry trends.
Required Skills
- Hands-on experience with Google Ads and Meta Ads Manager.
- Strong understanding of GA4, Google Tag Manager (GTM), and Meta Pixel.
- Knowledge of conversion tracking and event setup.
- Understanding of bidding strategies (Manual CPC, Maximize Conversions, Target CPA, Target ROAS).
- Experience with remarketing and audience targeting.
- Basic understanding of SEO and landing page optimization.
- Strong analytical and reporting skills.
- Proficiency in Microsoft Excel or Google Sheets.
- Good communication and problem-solving skills.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 1–3 years of experience in performance marketing or digital advertising.
- Google Ads Certification is preferred.
- Meta Blueprint Certification is an added advantage.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost per Lead (CPL)
- Cost per Acquisition (CPA)
- Click-Through Rate (CTR)
- Conversion Rate
- Quality Score
- Budget Utilization
- Lead Volume and Revenue Growth
Preferred Experience
- Experience managing monthly ad budgets.
- Knowledge of e-commerce or lead generation campaigns.
- Experience with CRM integrations and lead tracking.
- Familiarity with tools like Looker Studio, Hotjar, or SEMrush is a plus.
Pay: ₹40,000.00 - ₹45,000.00 per month
Work Location: In person
