We are seeking a dynamic and result-oriented Sales Executive to promote and expand the market presence of our Specialty Fertilizers, Plant Growth Promoters, Bio-Stimulants, Water-Soluble Fertilizers, Micronutrients, and Crop Nutrition Products. The candidate will be responsible for developing dealer networks, conducting farmer engagement programs, generating product demand, and achieving sales targets within the assigned territory.
Key Responsibilities
Market Development
* Promote specialty fertilizers and growth promoter products in the assigned territory.
* Identify new business opportunities and develop new markets.
* Build strong relationships with distributors, dealers, retailers, and institutional customers.
* Conduct market surveys to understand competitor activities, pricing, and product positioning.
Farmer Engagement
* Organize farmer meetings, field demonstrations, crop seminars, and awareness programs.
* Educate farmers on the benefits and application methods of specialty fertilizers and plant growth promoters.
* Provide crop-specific nutrient management recommendations.
Sales Promotion
* Execute promotional campaigns to increase product visibility and sales.
* Support dealers with product training and sales materials.
* Coordinate with the sales team to achieve monthly and annual sales targets.
* Generate product demand through field visits and customer interactions.
Technical Support
* Guide farmers and dealers regarding product usage, dosage, and application schedules.
* Assist customers in resolving product-related queries.
* Collect and report field performance data and customer feedback.
Reporting & Documentation
* Maintain daily activity reports and market intelligence reports.
* Monitor inventory movement at distributor and dealer levels.
* Prepare monthly territory performance reports.
* Update CRM and customer databases regularly.
Qualifications
Education
* B.Sc. Agriculture / M.Sc. Agriculture
* B.Tech Agriculture Engineering
* Diploma in Agriculture
* MBA (Marketing) will be an added advantage
Experience
* 1–5 years of experience in agricultural inputs, specialty fertilizers, crop nutrition, bio-stimulants, or agrochemical marketing.
* Fresh graduates with strong agricultural knowledge may also apply.
Required Skills
* Strong communication and presentation skills.
* Knowledge of crop nutrition and modern farming practices.
* Ability to conduct field demonstrations and farmer meetings.
* Dealer and distributor management skills.
* Negotiation and relationship-building abilities.
* Proficiency in MS Office and reporting tools.
* Willingness to travel extensively within the assigned territory.
## Key Performance Indicators (KPIs)
* Achievement of sales targets.
* New dealer/distributor appointments.
* Number of farmer meetings and field demonstrations conducted.
* Product demand generation and market penetration.
* Customer retention and satisfaction levels.
* Collection of market intelligence and competitor information.
Compensation & Benefits
* Competitive salary package.
* Performance-based incentives.
* Travel allowance and field expenses.
* Mobile reimbursement.
* Career growth opportunities within the organization.
Pay: ₹12,000.00 - ₹20,000.00 per month
Benefits:
Work Location: On the road
