Key Responsibilities:
Website Strategy & Management
- Lead and evolve the Mahindra Group corporate website and digital platforms.
- Improve user experience, information architecture, and platform performance.
- Ensure platform stability, security, and scalability with IT and digital partners.
- Conduct website audits and optimizations regularly.
Digital Content & Strategy
- Develop and execute a digital content strategy aligned with the Mahindra Group’s brand and business goals.
- Translate strategic initiatives into engaging digital storytelling.
- Manage the editorial pipeline and content calendar.
- Collaborate with internal teams to highlight key initiatives digitally.
Search, Discovery & Experience
- Implement and refine SEO strategies to boost visibility.
- Monitor analytics, user behavior, and engagement trends.
- Develop performance dashboards to track impact.
- Enhance navigation and user journeys with insights.
AI & Digital Capabilities
- Utilize AI and large language models (LLMs) for digital storytelling and content workflows.
- Incorporate AI-enabled search, summarization, and storytelling.
- Ensure responsible integration of AI tools.
Brand Stewardship & Governance
- Align all content with the Mahindra Group’s brand voice and standards.
- Maintain editorial and visual consistency.
- Establish governance frameworks for quality and accuracy.
Cross-Functional Collaboration
- Partner with Corporate Communications, Brand, Sustainability, and other teams for integrated storytelling.
- Manage relationships with external agencies and content partners.
- Lead strategic initiatives like website redesigns and platform upgrades. .
