Touchstone Infotech LLP is hiring a Meta Ads Performance Marketing Specialist with strong hands-on experience running and optimizing Facebook & Instagram lead-generation campaigns.
Meta Ads will be your primary responsibility. Google Ads experience is desirable but secondary.
We are not looking for a social media manager or someone whose experience is primarily organic social media.
We need a performance marketer who understands how to generate qualified leads at a sustainable cost, diagnose campaign problems, test creatives and audiences, and make optimization decisions based on data.
You will manage paid campaigns for clients across industries such as Real Estate, Education, Healthcare and other lead-generation businesses.
What You'll Be Responsible ForMeta Ads — Primary Responsibility
- Plan, launch and manage Facebook & Instagram advertising campaigns.
- Build lead-generation campaigns using Instant Forms, Landing Pages and WhatsApp where applicable.
- Develop campaign structures based on business objectives and target audiences.
- Research and test audiences, including broad, custom, lookalike and retargeting audiences.
- Monitor and optimize CPL, CPA, CTR, CPM, CPC, conversion rate and lead quality.
- Analyze performance across campaigns, ad sets, ads, placements and creatives.
- Identify why campaigns are underperforming and take corrective action.
- Scale successful campaigns while maintaining acceptable CPL and lead quality.
- Conduct structured A/B testing of:
- Creatives
- Ad copy and hooks
- Audiences
- Offers
- Lead forms
- Landing pages
- Work closely with designers to develop performance-oriented ad creatives.
- Build retargeting campaigns for website visitors, social engagers and existing audiences.
- Monitor ad fatigue and recommend new creative angles.
- Analyze lead quality instead of optimizing only for the cheapest CPL.
- Understand Meta Pixel, events and conversion tracking.
- Troubleshoot common Meta campaign performance and tracking issues.
Google Ads — Secondary Responsibility
- Manage and optimize Google Search campaigns when required.
- Conduct keyword and search-term analysis.
- Monitor conversions, CPC, CTR, CPL and search quality.
- Add negative keywords and optimize bidding, ads and targeting.
Strong Meta Ads expertise is mandatory. Advanced Google Ads expertise is not mandatory.
What We're Looking ForMust Have
- 2+ years of hands-on Meta Ads experience.
- Strong experience with Facebook & Instagram Lead Generation campaigns.
- Experience personally managing meaningful monthly advertising budgets.
- Ability to independently create campaigns in Meta Ads Manager.
- Strong understanding of campaign, ad-set and ad-level optimization.
- Experience with Meta Instant Forms and landing-page conversion campaigns.
- Strong understanding of audience targeting and retargeting.
- Experience testing multiple creatives and audiences systematically.
- Ability to analyze and improve lead quality and cost per qualified lead, not just CPL.
- Good analytical and reporting skills.
- Working knowledge of GA4 and conversion tracking.
- Good communication skills.
Good to Have
- Google Search Ads experience.
- Google Tag Manager.
- Meta Pixel and Conversion API.
- Landing Page Optimization / CRO.
- CRM-based lead tracking.
- Agency experience.
Industry Experience Preferred
Candidates who have managed lead-generation campaigns for any of these industries will be preferred:
- Real Estate
- Education
- Healthcare
- High-ticket services
Please Do NOT Apply If
- Your primary experience is organic social media management.
- Your Meta experience is limited to boosting posts.
- You have only assisted another person with Meta campaigns but haven't managed campaigns yourself.
- You cannot explain the CPL, budgets and results of campaigns you've personally managed.
- You are looking exclusively for remote or hybrid work.
- You are unable to work from our Dwarka, New Delhi office.
Pay: ₹30,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Paid time off
Education:
Experience:
- Facebook Advertising: 2 years (Required)
- Lead generation: 2 years (Required)
Location:
- Dwarka, Delhi, Delhi (Preferred)
Work Location: In person
