DELIVERABLES:
- Own the user journey (onsite & offsite, working closely with site and marketing teams)
- Define the shape of category growth by segment, contribution, brand
- Identify key drivers for each and develop a ‘consumer first’ plan
• Champion deep category understanding • Best in class, Brand specific plans for key growth contributors
- Creative and distinctive campaign thinking for the category and key brands
- 360 degree comms launches for import brands, global store brands.
