Performance Marketing Specialist (B2B SaaS)About the Role
VistaarAIHub is looking for a data-driven Performance Marketing Specialist to scale customer acquisition for our AI-powered sales automation platform, SalesAIAgent.
Your primary responsibility will be to generate high-quality B2B leads through paid advertising, optimize marketing funnels, improve conversion rates, and maximize return on ad spend (ROAS).
If you are passionate about growth marketing, understand B2B lead generation, and love analyzing data to improve campaign performance, we'd love to hear from you.
Key Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and LinkedIn Ads.
- Build complete lead generation funnels from ad click to demo booking.
- Create and optimize high-converting landing pages.
- Set up and manage conversion tracking using Google Tag Manager (GTM), Meta Pixel, Google Analytics 4 (GA4), and LinkedIn Insight Tag.
- Continuously monitor campaign performance and optimize for lower Cost Per Lead (CPL) and higher Return on Ad Spend (ROAS).
- Conduct A/B testing on ad creatives, headlines, copy, landing pages, and CTAs.
- Work closely with the design and content teams to develop high-performing ad creatives.
- Create audience segments, lookalike audiences, retargeting campaigns, and remarketing strategies.
- Manage marketing budgets efficiently while maintaining lead quality.
- Analyze campaign performance and prepare weekly and monthly performance reports.
- Collaborate with the sales team to improve lead quality and increase demo bookings.
- Stay updated with the latest trends in digital marketing, AI marketing tools, and paid advertising.
Required Skills & Experience
- 2–4+ years of experience in Performance Marketing or Digital Marketing.
- Proven experience managing Meta Ads, Google Ads, and LinkedIn Ads.
- Strong understanding of B2B SaaS lead generation.
- Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
- Experience creating and optimizing landing pages for lead generation.
- Strong knowledge of audience targeting, remarketing, and funnel optimization.
- Ability to analyze marketing data and make data-driven decisions.
- Experience managing advertising budgets and improving campaign performance.
- Excellent communication and analytical skills.
- Comfortable working in a fast-paced startup environment.
Preferred Qualifications
- Experience marketing AI, SaaS, CRM, automation, or technology products.
- Knowledge of HubSpot, Zoho CRM, or other marketing automation platforms.
- Familiarity with email marketing and lead nurturing workflows.
- Experience using tools such as Canva, Figma, or Adobe Creative Suite for basic creative reviews.
- Basic understanding of SEO and content marketing.
Key Performance Indicators (KPIs)
- Qualified leads generated
- Cost Per Lead (CPL)
- Cost Per Acquisition (CPA)
- Return on Ad Spend (ROAS)
- Landing page conversion rate
- Demo bookings generated
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Customer Acquisition Cost (CAC)
- Campaign ROI
What We're Looking For
We're looking for someone who thinks beyond simply running ads. You should understand the complete customer journey from the first ad impression to a booked demo and continuously optimize every step of the funnel. You'll work closely with our sales and product teams to ensure every marketing campaign generates measurable business results.
If you've successfully generated B2B SaaS leads, optimized conversion funnels, and scaled paid campaigns with strong ROI, we'd love to hear from you.
Application Requirements
Please include the following with your application:
- Resume
- LinkedIn profile URL
- Portfolio or case studies of campaigns you've managed
- Screenshots or reports showing campaign performance (if available)
- Brief summary of your largest monthly ad budget managed
- Examples of successful lead generation campaigns you've run
- Tools you're proficient in (Meta Ads Manager, Google Ads, GA4, GTM, LinkedIn Ads, HubSpot, etc.)
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: Remote
