Growth Marketing Executive – D2C & E-commerceLocation
On-site / Hybrid / Remote
Experience
1–3 Years
Employment Type
Full-Time
About the Role
We are looking for a driven Growth Marketing Executive to support and execute our digital growth initiatives across Shopify, Performance Marketing, SEO, Social Media, Analytics, and Customer Acquisition.
The ideal candidate should have hands-on experience working with D2C or E-commerce brands and possess a strong understanding of digital marketing fundamentals, paid advertising, content marketing, and growth strategies.
This role offers the opportunity to work across the complete digital revenue funnel—from website management and traffic generation to lead acquisition and customer retention.
Key Responsibilities1. Shopify Website Management
- Manage and update the Shopify website.
- Configure product listings, collections, landing pages, and promotional pages.
- Coordinate website updates, banners, and promotional campaigns.
- Manage Shopify applications, payment gateways, shipping integrations, and third-party tools.
- Ensure website functionality, responsiveness, and user experience.
- Support conversion rate optimization initiatives.
Required Skills
- Shopify Store Management
- Shopify Apps & Integrations
- Basic Conversion Rate Optimization (CRO)
- Landing Page Management
- Basic HTML/CSS Knowledge
2. SEO & Organic Growth
- Conduct keyword research and competitor analysis.
- Implement on-page SEO best practices.
- Optimize website content, product pages, and blogs.
- Monitor rankings and website performance.
- Assist in technical SEO implementation and indexing improvements.
- Manage Google Search Console and SEO reporting.
Required Skills
- On-Page SEO
- Keyword Research
- Technical SEO Fundamentals
- Search Console
- Content Optimization
3. Social Media & Content Marketing
- Develop and execute monthly content calendars.
- Manage Instagram, Facebook, LinkedIn, and YouTube content publishing.
- Maintain brand consistency across all platforms.
- Monitor engagement, comments, messages, and community interactions.
- Support campaign planning and content execution.
Required Skills
- Social Media Management
- Content Planning
- Community Management
- Organic Growth Strategies
4. Creative & Video Marketing
- Coordinate creation of static creatives and marketing assets.
- Plan and script reels and short-form videos.
- Create content for product awareness and promotional campaigns.
- Work closely with designers, editors, and content creators.
- Assist in publishing and performance tracking of creative content.
Required Skills
- Creative Coordination
- Reels Strategy
- Content Ideation
- Basic Copywriting
5. Performance MarketingMeta Ads
- Assist in campaign setup and management.
- Conduct audience research and targeting.
- Support retargeting and remarketing campaigns.
- Monitor campaign performance and optimization opportunities.
- Generate campaign performance reports.
Google Ads
- Support Search, Performance Max, Display, and YouTube campaigns.
- Assist in campaign monitoring and optimization.
- Track conversions and performance metrics.
Marketplace & Quick Commerce
- Support Amazon and Quick Commerce platform marketing activities.
- Assist in product listing optimization and promotional campaigns.
Required Skills
- Meta Ads Manager
- Google Ads Fundamentals
- Audience Targeting
- Campaign Reporting
- Performance Marketing Basics
6. Analytics & Tracking
- Monitor Google Analytics 4 performance.
- Assist with Meta Pixel and conversion tracking implementation.
- Support event tracking and reporting.
- Create weekly and monthly performance reports.
- Identify actionable insights from campaign data.
Required Skills
- Google Analytics 4
- Google Tag Manager (Basic)
- Meta Pixel
- Data Analysis & Reporting
7. Growth Marketing Initiatives
- Assist in website and funnel optimization initiatives.
- Support A/B testing activities.
- Execute email and WhatsApp marketing campaigns.
- Support customer acquisition and retention programs.
- Identify opportunities to improve engagement and conversions.
Required Skills
- Growth Marketing Fundamentals
- Funnel Understanding
- Email Marketing
- WhatsApp Marketing
- Conversion Optimization
KPIs
The selected candidate will be measured on:
- Website Traffic Growth
- Lead Generation Performance
- Social Media Growth & Engagement
- Campaign Performance Improvements
- Website Conversion Rate Improvements
- SEO Ranking Improvements
- Customer Acquisition Metrics
- Reporting Accuracy & Execution Quality
Preferred Qualifications
- 1–3 years of experience in Digital Marketing, Growth Marketing, or E-commerce Marketing.
- Experience working with Shopify stores.
- Familiarity with Meta Ads and Google Ads platforms.
- Understanding of SEO and content marketing.
- Experience with Canva, CapCut, or similar creative tools.
- Strong analytical and problem-solving skills.
- Self-motivated and eager to learn.
Tools & Platforms
- Shopify
- Meta Ads Manager
- Google Ads
- Google Analytics 4 (GA4)
- Google Search Console
- Google Tag Manager
- Canva
- CapCut
- Klaviyo / Brevo (Preferred)
- WhatsApp Business
- Microsoft Excel / Google Sheets
Why Join Us?
- Opportunity to work across the complete D2C growth ecosystem.
- Exposure to Shopify, SEO, Paid Ads, Content, and Analytics.
- Direct involvement in growth and revenue-generating initiatives.
- Fast-learning environment with significant ownership and responsibility.
Pay: From ₹356,676.92 per year
Benefits:
- Commuter assistance
- Flexible schedule
- Work from home
Work Location: In person
