JOB DESCRIPTION – DIGITAL MARKETING EXECUTIVE
Position: Digital Marketing Executive
Industry: Pest Control / Facility Management Services
Department: Marketing
Experience: 1–3 Years
Location: [Location]
Employment Type: Full-Time
Salary: [Salary Range]
Job Summary
We are looking for a creative and result-oriented Digital Marketing Executive to manage and execute digital marketing activities for our pest control and facility management services.
The candidate will be responsible for generating leads through digital channels, managing social media platforms, improving online visibility, and supporting the company's overall marketing and business growth.
Key Responsibilities1. Digital Marketing
- Plan and execute digital marketing campaigns for pest control services.
- Manage campaigns through Google Ads, Meta Ads (Facebook & Instagram) and other relevant platforms.
- Generate quality leads for residential, commercial, industrial and institutional pest control services.
- Monitor campaign performance, leads, conversions and cost per lead.
- Prepare regular digital marketing performance reports.
2. Social Media Management
- Manage the company's Facebook, Instagram, LinkedIn and other social media accounts.
- Create and publish engaging posts, reels, videos, offers and service-related content.
- Develop content related to pest prevention, pest control tips, customer awareness and company services.
- Respond to comments and messages and coordinate with the sales/customer service team for enquiries.
3. Website & SEO
- Manage and update website content related to pest control services.
- Implement basic SEO activities to improve Google search rankings.
- Conduct keyword research related to pest control services and local searches.
- Optimize website pages, blogs and service content for search engines.
- Monitor website traffic and lead-generation performance using tools such as Google Analytics and Google Search Console.
4. Lead Generation
- Develop strategies to generate leads through online channels.
- Manage leads received through website, social media, Google Business Profile and online campaigns.
- Coordinate with the sales team to ensure timely follow-up of digital leads.
- Track lead quality and conversion rates.
5. Content Creation
- Create marketing content for:
- Pest control services
- Termite control
- Cockroach control
- Rodent control
- Mosquito control
- Bed bug treatment
- Commercial & industrial pest control
- AMC pest control services
- Coordinate with designers/video editors when required.
- Create attractive promotional content for seasonal campaigns and offers.
6. Online Reputation & Local Marketing
- Manage and improve the company's Google Business Profile.
- Encourage and monitor genuine customer reviews.
- Track online customer feedback and coordinate with the concerned team for responses.
- Improve the company's local online presence and visibility.
Required Skills
- Good knowledge of Digital Marketing concepts.
- Working knowledge of Google Ads and Meta Ads.
- Basic knowledge of SEO and Google Analytics.
- Knowledge of social media marketing and content creation.
- Good written and verbal communication skills.
- Basic knowledge of Canva or similar graphic-design tools is an advantage.
- Ability to analyze campaign data and prepare reports.
- Good lead-generation and marketing skills.
- Ability to work independently and meet deadlines.
Qualification
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
- Candidates with a Digital Marketing certification will be preferred.
- Experience in pest control, facility management, service-based or similar industries will be an added advantage.
Key Performance Indicators (KPIs)
- Number and quality of leads generated.
- Cost per lead.
- Lead-to-customer conversion rate.
- Google Ads and Meta Ads performance.
- Website traffic and organic search performance.
- Social media engagement and follower growth.
- Google Business Profile visibility and customer reviews.
- Overall contribution to business revenue through digital channels.
Pay: Up to ₹28,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Provident Fund
Work Location: In person
