. Key Responsibilities
A. Social Media Marketing
- Manage Breeze Rehab’s social media accounts, including Instagram, Facebook, YouTube, and other relevant platforms.
- Develop monthly content calendars covering rehabilitation services, patient education, awareness campaigns, success stories, events, and centre activities.
- Create and publish engaging posts, reels, videos, stories, graphics, and educational content.
- Coordinate with physiotherapists, occupational therapists, speech therapists, psychologists, doctors, and other clinical professionals to develop accurate healthcare content.
- Monitor comments, messages, reviews, and enquiries and ensure timely responses.
- Track social media performance and recommend improvements.
B. Digital Advertising & Lead Generation
- Plan, execute, and monitor campaigns on Google Ads, Meta Ads, Instagram, Facebook, and other appropriate platforms.
- Generate qualified enquiries for rehabilitation services and programmes.
- Monitor campaign budgets, cost per lead, conversion rates, and overall return on marketing expenditure.
- Test different audiences, creatives, advertisements, landing pages, and campaigns to improve results.
- Coordinate with the front-office/marketing team to ensure timely follow-up of digital leads.
C. Content Marketing
- Develop healthcare-related content that is informative, ethical, patient-friendly, and aligned with the centre’s services.
- Prepare content for:
- Social media
- Website
- Blogs
- Google Business Profile
- WhatsApp campaigns
- Patient awareness campaigns
- Videos and reels
- Ensure all content maintains professional healthcare communication standards and does not make misleading medical claims.
D. Website & SEO
- Maintain and update website content in coordination with the website team.
- Identify opportunities to improve search engine visibility.
- Conduct basic keyword research and implement on-page SEO practices.
- Monitor website traffic, enquiries, landing-page performance, and user engagement.
- Work toward improving local search visibility for rehabilitation-related services.
E. Google Business Profile & Online Reputation
- Maintain and regularly update the centre’s Google Business Profile.
- Publish relevant updates, photographs, services, and educational content.
- Monitor Google reviews and coordinate appropriate responses.
- Develop strategies to increase genuine patient reviews and online reputation.
F. WhatsApp & Digital Communication
- Support WhatsApp-based marketing campaigns and patient enquiry communication.
- Prepare promotional and educational messages in coordination with management.
- Maintain proper lead records and ensure digital enquiries are forwarded to the appropriate team.
- Follow applicable privacy and consent requirements while handling patient-related information.
Lead Management & Conversion
The Digital Marketing Executive will work closely with the Marketing and Front Office teams to ensure that digital enquiries are converted into appointments and admissions.
Responsibilities include:
- Record and track leads received through digital channels.
- Categorize leads according to service requirement and location.
- Monitor follow-up status.
- Identify reasons for lost or unconverted leads.
- Prepare weekly and monthly lead-conversion reports.
- Coordinate with the marketing team to improve conversion rates.
Reporting & Performance Monitoring
The candidate must maintain regular reports covering:
- Number of digital enquiries
- Source of enquiries
- Cost per lead
- Qualified leads
- Appointments generated
- Admissions/conversions
- Social media growth
- Website traffic
- Google Business Profile performance
- Advertising expenditure
- Campaign-wise performance
- Conversion percentage
The candidate will present performance reports to the Marketing Manager / Centre Head as required.
5. Required Skills
- Strong knowledge of social media platforms.
- Working knowledge of Google Ads and Meta Ads.
- Basic knowledge of SEO and Google Analytics/GA4.
- Good content-writing and communication skills.
- Ability to create or coordinate creation of reels, videos, posters, and graphics.
- Basic knowledge of Canva or similar design tools.
- Ability to analyse campaign data and prepare reports.
- Good English communication skills.
- Knowledge of Telugu/Hindi will be an advantage.
- Strong organizational and follow-up skills.
- Ability to work independently and meet targets.
6. Educational Qualification
Minimum Qualification:
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
Preferred:
- Certification/course in Digital Marketing, Google Ads, Meta Ads, SEO, or Social Media Marketing.
Experience
- Preferred: 1–3 years of experience in digital marketing.
- Experience in healthcare, hospitals, rehabilitation centres, clinics, wellness, or related sectors will be an advantage.
- Freshers with strong practical digital marketing skills may also be considered.
Personal Attributes
The ideal candidate should be:
- Creative and proactive
- Target-oriented
- Professional and responsible
- Good at communication and coordination
- Data-driven and analytical
- Willing to learn healthcare-related concepts
- Capable of handling multiple campaigns simultaneously
- Comfortable working in a healthcare environment
- Focused on measurable results rather than only social media activity
- Key Performance Indicators (KPIs)
Performance may be evaluated based on:
- Qualified digital leads generated.
- Cost per qualified lead.
- Appointment enquiries generated.
- Conversion of digital enquiries into appointments/admissions.
- Growth in relevant social media reach and engagement.
- Website traffic and enquiry generation.
- Google Business Profile visibility and engagement.
- Quality and consistency of content.
- Advertising campaign performance.
- Timely submission of marketing reports.
- Overall contribution to patient acquisition and brand visibility.
Working Relationship
The Digital Marketing Executive will coordinate with:
- Centre Head / Management
- Marketing & Business Development Team
- Doctors and Clinical Professionals
- Therapists
- Front Office / Patient Relationship Team
- Graphic Designer / Video Editor
- Website/IT team
- External digital marketing agencies, if applicable
Pay: ₹14,085.56 - ₹30,229.36 per month
Work Location: In person
