Sales & Marketing Manager – Doors & Building Materials
Company: Cuirass Doors
Location: Kuttikkattoor, Calicut, Kerala
Job Type: Full-time
Experience: 5+ years preferred
Salary: ₹30,000 – ₹40,000 per month + Performance Incentives
Department: Sales & Marketing
Job Description
Cuirass Doors is looking for an experienced, energetic and result-oriented Sales & Marketing Manager to lead and develop our Sales & Marketing function and contribute significantly to the company's business growth.
This is a hands-on leadership role with equal importance given to sales, marketing, dealer development, market expansion and brand growth.
We are not looking for someone who only assigns tasks, collects reports and forwards them to management. The ideal candidate should be able to plan, execute, monitor, motivate, analyze and contribute personally.
The candidate should have strong experience in sales and marketing, preferably in doors, building materials, construction materials, interior products, architectural products or related industries, with a proven ability to develop markets, build dealer networks, generate demand, drive sales and manage a team.
Key Responsibilities1. Sales & Revenue Growth
- Take ownership of achieving monthly, quarterly and annual sales targets.
- Develop and implement practical sales strategies to increase revenue and market share.
- Identify new customers, project opportunities, dealers, distributors, architects, builders, contractors and interior designers.
- Develop new business opportunities and ensure systematic lead follow-up.
- Monitor the complete sales cycle from enquiry and quotation to order confirmation and customer satisfaction.
- Identify reasons for lost enquiries and low conversions and take corrective action.
- Drive repeat business and strengthen existing customer relationships.
- Personally handle and close important or high-value sales opportunities.
- Explore new markets, territories and customer segments for Cuirass Doors.
2. Dealer & Channel Development
Dealer development is a key responsibility of this role.
- Identify, approach and develop new dealers and channel partners.
- Build and maintain strong relationships with existing dealers.
- Identify suitable territories and markets for dealer expansion.
- Develop strategies to increase dealer sales and product movement.
- Regularly visit and understand dealer requirements, challenges and market potential.
- Support dealers with product knowledge, sales strategies, promotional activities and market development.
- Monitor dealer-wise sales performance and identify opportunities for growth.
- Work closely with dealers to generate leads and convert opportunities.
- Identify inactive or underperforming dealers and develop plans to improve their performance.
- Collect market feedback from dealers and communicate important insights to management.
- Develop long-term and mutually beneficial dealer relationships.
3. Marketing Strategy & Market Development
- Develop and execute marketing strategies aligned with the company's business objectives.
- Plan marketing activities to increase brand awareness, market presence, enquiries and sales.
- Identify the most effective marketing channels for Cuirass Doors.
- Plan and coordinate digital, offline, local and trade-related marketing activities.
- Develop campaigns and promotional activities for customers, dealers, architects, builders and other target groups.
- Monitor marketing activities and evaluate their effectiveness.
- Track leads generated through different marketing channels and ensure proper handover and follow-up by the sales team.
- Identify new opportunities for brand promotion and market penetration.
- Study customer behaviour, market trends and competitor activities.
- Continuously suggest new and practical marketing ideas.
4. Architects, Builders, Contractors & Project Development
- Develop strong professional relationships with architects, interior designers, builders, contractors and project decision-makers.
- Identify upcoming construction, commercial, residential and interior projects.
- Develop project leads and ensure systematic follow-up.
- Promote Cuirass Doors and suitable products to project influencers and decision-makers.
- Participate in important client/project meetings and presentations.
- Build a strong project pipeline for future business.
- Personally contribute to securing important projects and high-value orders.
5. Sales & Marketing Team Leadership
- Lead, motivate and manage the Sales & Marketing team.
- Set clear individual and team targets.
- Define responsibilities and ensure proper execution of assigned activities.
- Monitor daily sales and marketing activities, customer visits, calls, enquiries, follow-ups, quotations, dealer visits and conversions.
- Review individual and team performance regularly.
- Identify underperforming team members and take corrective action.
- Coach and guide team members to improve their sales, communication and market-development skills.
- Conduct regular team meetings and performance reviews.
- Create a strong culture of accountability, ownership and performance.
- Ensure proper coordination between Sales and Marketing teams.
6. Sales & Marketing Reporting
- Collect and review daily, weekly and monthly reports from Sales and Marketing Executives.
- Monitor enquiries, leads, customer visits, dealer visits, follow-ups, quotations, orders, conversions and sales value.
- Track target vs. achievement for individual team members and the overall team.
- Monitor marketing activities, campaigns, leads generated and conversion performance.
- Track dealer-wise and territory-wise performance.
- Identify gaps, delays and performance issues and take corrective action.
- Ensure accurate and timely submission of reports to the MD/Management.
- Prepare consolidated Sales & Marketing performance reports.
- Present key achievements, challenges, market feedback and future opportunities to management.
7. Market Intelligence & Competitor Analysis
- Regularly study market conditions, customer preferences and industry trends.
- Monitor competitor products, pricing, offers, dealer networks, promotions and market positioning.
- Collect market intelligence through dealers, customers, architects, builders and field teams.
- Identify emerging market opportunities and threats.
- Provide management with practical recommendations based on market information.
- Suggest changes in product positioning, pricing, promotions, distribution and marketing strategy where appropriate.
8. Product & Brand Development
- Develop a strong understanding of Cuirass Doors' products, specifications, applications, pricing and competitive advantages.
- Ensure the Sales & Marketing team has proper product knowledge.
- Identify customer and market feedback regarding products.
- Suggest product improvements, new product opportunities and market-specific requirements.
- Work with management to improve the company's product presentation and market positioning.
- Ensure consistent communication of the Cuirass Doors brand and product value proposition.
9. Client & Customer Relationship Management
- Handle key customers and important business relationships personally.
- Participate in important client meetings, negotiations and presentations.
- Understand customer requirements and coordinate internally to provide suitable solutions.
- Resolve important customer concerns and ensure timely follow-up.
- Develop long-term relationships with customers, dealers, architects, builders and project stakeholders.
- Focus on customer satisfaction, repeat business and referrals.
10. Management Support & Strategic Contribution
- Work closely with the MD/Management to develop Sales & Marketing strategies and business plans.
- Present sales, marketing, dealer, market and competitor updates to management.
- Provide practical recommendations based on market experience, reports and field feedback.
- Participate in target setting, territory planning, dealer expansion and market-development decisions.
- Identify problems and propose solutions rather than simply reporting problems.
- Contribute new ideas for improving sales, marketing, dealer development, lead generation, customer acquisition and brand growth.
- Take ownership of business results and continuously look for opportunities to grow Cuirass Doors.
Hands-On Leadership
We are not looking for a manager who only assigns work and collects reports.
We are looking for someone who can:
Understand the Market → Plan → Develop Dealers & Customers → Build Marketing Opportunities → Drive the Team → Monitor Performance → Identify Gaps → Take Corrective Action → Generate Business Personally → Report to Management → Plan the Next Growth Strategy
The selected candidate should be willing to personally contribute to sales, dealer development, marketing initiatives, client handling and business development, especially for important opportunities.
Preferred Industry Experience
Preference will be given to candidates with experience in:
- Doors and door manufacturing
- Building materials
- Construction materials
- Interior products
- Architectural products
- Hardware and fittings
- Plywood, laminates or related building products
- Modular/interior industry
- Paints, sanitaryware, tiles or other related building-material industries
- Real estate/project sales
- B2B sales and channel/dealer development
Candidates from other industries may also be considered if they have strong experience in sales leadership, dealer/channel development, marketing and business growth.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business Administration or a related field.
- 5+ years of relevant Sales & Marketing experience, preferably in doors, building materials, interiors, construction or related industries.
- Proven track record in sales growth, marketing, dealer development and market expansion.
- Strong experience managing and motivating Sales & Marketing teams.
- Strong dealer/channel development and B2B sales experience.
- Strong client handling, negotiation and business development skills.
- Excellent communication and presentation skills.
- Strong understanding of lead generation, follow-up, conversion and customer acquisition.
- Ability to plan and execute marketing activities and evaluate their results.
- Ability to analyze sales and marketing reports and take corrective action.
- Strong leadership, decision-making and problem-solving skills.
- Good knowledge of MS Excel and sales/marketing reporting systems or CRM.
- Ability to work independently and take ownership of business results.
What We Are Looking For
The ideal candidate should be a leader, market developer, sales driver and business contributor.
We need someone who can understand the doors and building-materials market, develop dealers, build relationships with architects and builders, create marketing opportunities, generate leads, drive sales, motivate the team, monitor performance and actively contribute ideas and strategies for the growth of Cuirass Doors.
Sales and marketing are equally important in this role. Dealer development and market expansion are also critical responsibilities.
This is a performance-oriented leadership role with significant responsibility for sales growth, marketing effectiveness, dealer development, market expansion, team performance and overall business growth.
Salary: ₹30,000 – ₹40,000 per month + Performance Incentives
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Internet reimbursement
Work Location: In person
