Position Title
Associate manager marketing
Reports to
Head of Marketing – Fertility BU
Purpose of Position
Uncover insights and strategies to develop and implement marketing and branding strategies. Oversee and grow the assigned brand portfolio, consistently identifying revenue opportunities. Collaborate with team to also drive & manage BU initiatives & activities/ digital marketing/ market research etc. Develop and manage annual brand budget, profit/loss projections, expenditure spending, and other financial considerations. Provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for sales team
Internal Customers
Sales Team, IB team, Enabler functions – Medical, SNO, Controlling, Comex, SRO, Communication
External Customers
Key Opinion Leaders, IVF Centres (standalone, Corporate chain & payor market), Medical Associations
Minimum Requirements
Graduate in science (Preferably biological sciences like Microbiology/ Biology/ Biotechnology/Pharmacy), MBA in Marketing from renowned institute, Relevant Marketing management experience for minimum 2 years, experience in digital marketing (added advantage)
Professional Skills
Analytical skills, Resource Planning & Monitoring, Strategic Thinking, Project Management, Collaboration & team work, proficiency in excel & powerpoint, Digital marketing
Behavioural Skills
Innovative & creative Mindset, Leadership skills, Impactful Communication skills, Interpersonal & collaboration Skills, Influencing Skills, Negotiation skills, Presentation skills, solution oriented
