Experience: 4+ Years (Minimum)
Total Compensation (Base + Performance Incentives): ₹8 LPA – ₹15 LPA
Location: GTB Nagar, New Delhi
Employment Type: Full-Time
About Acquirely
Acquirely is a performance marketing agency that helps D2C brands and lead generation businesses scale profitably through data-driven advertising. We partner with ambitious brands that want predictable, profitable growth, and we're looking for a Meta Ads expert who can own performance and drive measurable business results.
If you've successfully managed high-spending Meta accounts, adapted your strategy to Meta's evolving algorithm, and consistently scaled brands profitably, we'd love to hear from you.
Who We're Looking For
We're hiring a Meta Ads Performance Marketing Expert who has:
- Managed ₹1 Crore+ monthly Meta Ads budgets
- Successfully scaled D2C brands and lead generation businesses
- Built repeatable systems for profitable scaling—not just winning creatives
- Strong understanding of Meta's AI-driven ecosystem and modern campaign structures
- A proven optimization framework that has continued to deliver results following Meta's recent algorithm changes
We're looking for someone who can demonstrate results through case studies and performance metrics rather than simply years of experience.
Key Responsibilities
- Plan, launch, and scale Meta advertising campaigns across Facebook and Instagram.
- Build campaign structures designed for profitable growth.
- Manage monthly advertising budgets of up to ₹1 Crore or more.
- Scale winning campaigns while maintaining target CPA, CAC, MER, and ROAS.
- Develop testing frameworks for creatives, audiences, offers, and landing pages.
- Analyze campaign performance daily and implement data-driven optimizations.
- Work closely with creative, content, and design teams to improve ad performance.
- Monitor attribution, tracking, and event quality using Meta Pixel, Conversions API, and GA4.
- Create weekly and monthly performance reports with actionable insights.
- Stay updated with Meta's latest advertising features, AI capabilities, and best practices.
Required Skills
- Minimum 4 years of hands-on Meta Ads experience.
- Proven experience managing ₹1 Crore+ monthly ad spend.
- Strong experience with:
- D2C eCommerce brands
- Lead Generation campaigns
- Deep understanding of:
- Meta Ads Manager
- Meta Pixel
- Conversions API (CAPI)
- GA4
- Attribution and conversion tracking
- Strong knowledge of campaign budgeting, scaling, audience strategy, and creative testing.
- Ability to independently analyze performance data and make optimization decisions.
- Excellent communication and reporting skills.
Pay: ₹800,000.00 - ₹1,500,000.00 per year
Benefits:
Work Location: In person
