We are seeking a results-driven and creative Digital Marketing Specialist to join our marketing team. This role is responsible for developing, implementing, and managing digital marketing campaigns that promote our brand, products, and services. The ideal candidate has experience in SEO/SEM, email marketing, content creation, and social media management.
Key Responsibilities:
- Plan and execute all digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
- Manage and optimize the company’s website for user experience, traffic, and lead generation.
- Develop engaging content for various digital platforms (blogs, social media, email, website).
- Track and analyze website traffic and digital campaign performance using tools like Google Analytics and Google Search Console.
- Monitor and report on key performance indicators (KPIs) and ROI for campaigns.
- Collaborate with internal teams (e.g., design, product, sales) to create landing pages and optimize user funnels.
- Conduct keyword research and implement on-page/off-page SEO strategies.
- Manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, and LinkedIn Ads.
- Stay up to date with digital marketing trends and best practices.
Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field.
- 1–2 years of proven experience in digital marketing.
- Strong understanding of SEO, SEM, and analytics.
- Proficient in marketing software and tools (Google Analytics, Ads Manager, HubSpot, Mailchimp, etc.).
- Excellent communication and content creation skills.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Preferred Skills:
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop).
- Knowledge of HTML/CSS and CMS platforms like WordPress.
- Google Ads and/or HubSpot certification.
Job Types: Full-time, Permanent
Pay: ₹13,000.00 - ₹15,000.00 per month
Benefits:
- Life insurance
- Provident Fund
Experience:
- SEO: 2 years (Preferred)
- Digital marketing: 1 year (Preferred)
Work Location: In person
