About CS Direkt
CS Direkt (https://csdirekt.com/) is a leading experiential design and execution company transforming stories into immersive spaces. Founded in the early 2000s by Sanjeev Pasricha, CS Direkt operates from its headquarters in Delhi NCR. Specializing in Museums, Theme Parks, Light & Sound Projection Mapping Shows, Heritage Installations, Brand Experience Centres, Pavilions, and Large-Scale Exhibits.
What Sets CS Direkt Apart
CS Direkt delivers truly integrated experiential solutions — managing the entire lifecycle of a project from ideation and conceptualization to design development, precision fabrication, technology integration, and final on-ground execution. Renowned for its expertise in immersive storytelling, CS Direkt specializes in projection mapping at heritage, ASI, and UNESCO sites, combining architectural sensitivity with cutting-edge visual technology. Its technical ecosystem seamlessly integrates holographic projection, immersive dome theatres, 7D cinematic experiences, kinetic and interactive installations, advanced AV systems, and customized engineering solutions — creating environments that are both technologically sophisticated and emotionally powerful.
Landmark Government & Heritage Projects: CS Direkt has been entrusted with prestigious projects by Central and State Government bodies across India, establishing itself as a trusted partner for cultural and institutional storytelling.
Key projects include: Prime Minister’s Museum – New Delhi (Government of India), War Memorial Installations – Haryana, Valmik Museum – Punjab, Jyotisar Experience Centre – Kurukshetra, Haryana, Chamkaur Sahib Theme Park – Punjab & Projection Mapping at UNESCO & ASI Heritage Sites, including: Sanchi Stupa – Madhya Pradesh, Leh Palace – Ladakh, Shahi Qila – Madhya Pradesh & Kumbhalgarh Fort – Rajasthan
Corporate & Brand Collaborations: Beyond institutional projects, CS Direkt has partnered with leading global and national brands to design and execute immersive brand environments and experiential showcases.
Notable collaborations include: JCB – Experience Centre, Honda – Auto Expo Pavilion, Microsoft – Future Unleashed & Hero Electric – Nationwide Multi-City Rollout.
Why Join CS Direkt
· Opportunity to work on iconic, high-visibility national and heritage projects
· Exposure to immersive technology, experiential design, and large-scale execution
· Work directly with experienced leadership and multidisciplinary experts
· High ownership, fast execution, and impactful decision-making environment
· Be part of projects that shape culture, infrastructure, and brand storytelling at scale
CS Direkt is ideal for professionals who want to build meaningful, high-impact experiential infrastructure and grow in an environment where creativity meets engineering excellence.
Role Overview
The Business Development Manager – Events & Exhibitions will be responsible for driving top-of-funnel lead generation, client pitching, credential presentations, proposal management, and business acquisition across the corporate events, brand activations, and trade exhibitions domain. Working closely alongside the Head of Sales & Marketing (HOSM), the candidate will manage end-to-end sales pipelines, maintain rigorous reporting standards, and coordinate cross-functional teams from pitch creation to lead closure.
Key Responsibilities & KRAs
· Target Alignment & Strategy: Support the Head of Sales & Marketing (HOSM) in achieving monthly, quarterly, and annual revenue targets. Individual targets are directly aligned and linked with the HOSM.
· New Business Acquisition: Identify, develop, and convert new business opportunities in collaboration with the HOSM across corporate, event, and exhibition verticals.
· Client Engagement & Cred Presentations: Conduct credential (Cred) presentations and structure structured follow-up meetings in alignment with requirements and instructions from the HOSM.
· Sales Outreach Metrics: Arrange and execute 80–100 client calls and secure at least 40 qualified client meetings every month.
· Deck & Collateral Management: Prepare, maintain, and present internal sales presentation decks, credential portfolios, and weekly call review materials.
· End-to-End Proposal Management: Coordinate with internal teams (Design, Costing, Technical, Budgeting, and Execution) to prepare high-impact RFPs, tenders, empanelment applications, presentations, and commercial offers until the lead is successfully closed.
· CRM & Pipeline Discipline: Maintain accurate, real-time updates in the sales pipeline, CRM, daily sales call logs, and lead tracker.
· Client Communication & MoM standard: Share structured Minutes of Meeting (MoM) within 24 hours of completing every client interaction.
· Account Expansion & Retention: Drive client retention, identify repeat business opportunities, and expand existing account revenue.
· Collections & Commercial Support: Ensure timely follow-ups with clients and coordinate with accounts/finance to support cash flow and collections.
· Reporting & Performance Tracking: Submit daily sales call trackers as well as structured weekly and monthly sales performance reports and pipeline forecasts.
Required Skills & Competencies
· Experience: 4–8 years of proven track record in Business Development, Corporate Sales, or Key Account Management within Events, Exhibitions, Experiential Marketing, or Turnkey Spatial Design agencies.
· Client Network: Strong existing relationships with corporate brand managers, marketing heads, corporate communication leads, and trade show organizers.
· Communication Skills: Exceptional verbal, written, and presentation skills in English, with strong negotiation and pitching capabilities.
· Proposal & Pitch Management: Solid understanding of pitch creation, costing, budgeting, RFP response workflows, and commercial structuring.
· Process Discipline: Demonstrated rigor in CRM maintenance, pipeline forecasting, and operational follow-through.
Software & Digital Tools (Preferred)
· CRM & Trackers: Salesforce / Zoho CRM / HubSpot / Excel / Notion for pipeline and lead management.
· Presentation & Pitching: Microsoft PowerPoint, Google Slides, Canva for deck preparation.
· AI & Productivity Tools: ChatGPT / Claude / AI research tools for quick company profiling, MoM drafting, pitch research, and proposal structuring.
Pay: ₹600,000.00 - ₹1,200,000.00 per year
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
