Job Description: Search Engine Optimization (SEO) SpecialistPosition
Search Engine Optimization (SEO) Specialist
Job Summary
We are seeking a results-driven SEO Specialist to improve our website's search engine rankings, increase organic traffic, and enhance online visibility. The ideal candidate should have strong analytical skills, experience with SEO tools, and a solid understanding of search engine algorithms and digital marketing best practices.
Key Responsibilities
- Develop and implement effective on-page and off-page SEO strategies.
- Conduct keyword research and competitor analysis.
- Optimize website content, meta titles, meta descriptions, headers, and internal linking.
- Perform technical SEO audits and recommend improvements.
- Monitor website performance using tools such as Google Analytics and Google Search Console.
- Build high-quality backlinks through ethical link-building strategies.
- Track keyword rankings, organic traffic, and SEO performance metrics.
- Collaborate with content writers, designers, and developers to implement SEO best practices.
- Stay updated on search engine algorithm changes and industry trends.
- Prepare regular SEO performance reports with insights and recommendations.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Computer Science, Business, or a related field (preferred).
- 1–3+ years of experience in SEO or digital marketing.
- Strong knowledge of on-page, off-page, and technical SEO.
- Experience with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
- Proficiency in Google Analytics and Google Search Console.
- Understanding of HTML, CSS, and basic website development concepts.
- Excellent analytical, problem-solving, and communication skills.
- Experience with WordPress or other CMS platforms is an advantage.
Preferred Qualifications
- Google Analytics or SEO-related certifications.
- Experience with local SEO, e-commerce SEO, and content marketing.
- Knowledge of Core Web Vitals and website performance optimization.
- Familiarity with AI-powered SEO tools and automation.
Key Performance Indicators (KPIs)
- Growth in organic website traffic.
- Improvement in keyword rankings.
- Increase in qualified leads and conversions.
- Higher domain authority and quality backlinks.
- Improved website health and technical SEO score.
- Growth in click-through rate (CTR) and search visibility.
Pay: ₹11,000.00 - ₹13,000.00 per month
Work Location: In person
