About V-Rich
Full-Time
V-Rich is a fast-growing dairy and healthy food brand focused on delivering fresh, high-quality, and trusted
products directly to consumers. We are building a strong on-ground presence through customer engagement,
activations, and community-driven marketing initiatives.
Role Overview
We are looking for an energetic and execution-focused BTL Marketing Executive to manage and support
below-the-line (BTL) marketing activities, on-ground promotions, brand activations, and local events. The role
requires strong coordination skills, customer interaction abilities, and hands-on execution in the field.
Key Responsibilities
- Plan and execute BTL marketing campaigns and brand activations
- Coordinate apartment activities, kiosks, sampling campaigns, and society events
- Manage stalls, promoters, branding materials, and event setup
- Drive customer engagement and product awareness through on-ground activities
- Generate leads and support customer acquisition initiatives
- Coordinate with sales, operations, and customer support teams for smooth execution
- Track campaign performance and prepare daily/weekly reports
- Monitor branding visibility and competitor activities in target areas
- Handle vendor coordination and promotional material management
- Ensure proper data collection during events and activations
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 1–3 years of experience in BTL marketing, field marketing, or events
- Strong communication and interpersonal skills
- Willingness to travel and work in field activities
- Good coordination and execution abilities
- Basic knowledge of Excel / Google Sheets
- Energetic, proactive, and result-oriented personality
Preferred Skills
- Experience in FMCG, D2C, dairy, or retail brands
- Understanding of customer acquisition and local marketing
- Ability to manage multiple activities simultaneously
Pay: ₹10,736.04 - ₹25,000.00 per month
Work Location: In person
