Job Description – Digital Marketing Executive
Position: Digital Marketing Executive
Department: Marketing
Location: Mumbai (On-site)
Experience: 2 Years
About the Role
We are looking for a proactive and technically skilled Digital Marketing Executive who can build and scale a brand from the ground up. The ideal candidate should have hands-on experience in paid advertising, marketing automation, WhatsApp marketing, SEO, analytics, and digital campaign execution. This role requires someone who can plan, execute, analyze, and optimize digital marketing strategies across multiple platforms.
Key ResponsibilitiesBrand Building & Strategy
- Develop and execute end-to-end digital marketing strategies to build brand awareness and generate leads.
- Plan and execute marketing campaigns for new product launches and brand promotions.
- Create customer acquisition and retention strategies.
- Build a consistent brand presence across all digital platforms.
Meta Ads & Paid Marketing
- Plan, create, and optimize Meta (Facebook & Instagram) Ads campaigns.
- Manage campaign objectives including Lead Generation, Website Traffic, Sales, App Installs, and Remarketing.
- Perform audience research, A/B testing, lookalike audiences, and retargeting campaigns.
- Monitor campaign performance and optimize ROAS, CTR, CPC, CPL, and conversions.
- Experience with Google Ads (Search, Display, YouTube, Performance Max) is preferred.
WhatsApp Marketing & Automation
- Set up and manage WhatsApp Business API.
- Configure WhatsApp marketing platforms (AiSensy, WATI, Interakt, Gallabox, etc.).
- Design customer journeys and automated messaging workflows.
- Execute broadcast campaigns while ensuring DLT compliance.
- Integrate WhatsApp with CRM, websites, and lead forms.
Marketing Automation & CRM
- Set up lead nurturing workflows.
- Integrate Meta Lead Ads with CRM systems.
- Experience with automation tools such as Zapier, Make.com, HubSpot, Zoho CRM, or similar.
- Manage email marketing campaigns and automation.
SEO & Website Marketing
- Perform on-page and off-page SEO.
- Conduct keyword research and competitor analysis.
- Optimize landing pages for lead generation.
- Improve website performance and conversion rates.
- Basic understanding of WordPress and website CMS.
Content & Social Media
- Plan monthly content calendars.
- Coordinate with designers and content writers.
- Manage social media platforms including LinkedIn, Facebook, Instagram, YouTube, and X.
- Create engaging campaign ideas and promotional strategies.
Analytics & Reporting
- Set up and manage:
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel
- Google Search Console
- Conversion Tracking
- Prepare weekly and monthly marketing reports.
- Analyze campaign performance and recommend improvements.
Technical Skills
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Google Tag Manager
- Meta Pixel & Conversion API
- Google Search Console
- WhatsApp Business API
- Marketing Automation Tools
- CRM Platforms
- Basic HTML/CSS knowledge
- Landing Page Optimization
- UTM Tracking
- Canva (basic knowledge preferred)
Required Skills
- Strong understanding of digital marketing funnels.
- Hands-on experience with paid advertising platforms.
- Knowledge of lead generation and conversion optimization.
- Excellent analytical and problem-solving skills.
- Ability to manage multiple campaigns simultaneously.
- Good communication and project management skills.
- Ability to work independently and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Business, IT, or a related field.
- Meta Certified Digital Marketing Associate/Professional (preferred).
- Google Ads or Google Analytics Certification (preferred).
- Experience in B2B and B2C marketing.
- Experience marketing SaaS, software products, publishing, or technology services is an advantage.
Pay: ₹30,000.00 - ₹40,000.00 per month
Work Location: In person
