Job Title: Digital Marketing cum ASO Executive
Department: Marketing
Location: Surat
Experience: 6 months to 3 Years
Employment Type: Full-Time
Job Summary
We are looking for a creative and data-driven Digital Marketing cum ASO Executive to manage online marketing campaigns and improve mobile app visibility on app stores. The candidate will be responsible for handling digital marketing activities, app store optimization (ASO), user acquisition campaigns, and performance tracking to increase app downloads, engagement, and conversions.
Key Responsibilities:
Digital Marketing
- Plan and execute digital marketing campaigns across Google, Meta, LinkedIn, and other platforms.
- Manage SEO, SEM, email marketing, and social media campaigns.
- Create and optimize ad copies, creatives, landing pages, and marketing content.
- Monitor campaign performance and prepare analytical reports.
- Handle lead generation and brand awareness activities.
- Coordinate with designers, developers, and content teams for campaign execution.
- Optimize website traffic and conversion rates using analytics tools.
App Store Optimization (ASO)
- Perform keyword research for app listings on Google Play Store and Apple App Store.
- Optimize app titles, descriptions, screenshots, icons, and metadata.
- Monitor app rankings, downloads, ratings, and reviews.
- Analyze competitor apps and market trends.
- Improve app visibility and organic installs through ASO strategies.
- Work on app localization strategies for different regions.
- Track ASO performance using tools like AppTweak, Sensor Tower, App Annie, or Mobile Action.
Required Skills
- Knowledge of Digital Marketing and ASO techniques.
- Experience with Google Ads and Meta Ads Manager.
- Understanding of SEO, keyword optimization, and analytics.
- Familiarity with ASO tools and app store algorithms.
- Good communication and content-writing skills.
- Proficiency in Google Analytics, Search Console, and Excel.
- Creative thinking with analytical problem-solving ability.
Preferred Qualifications
- Bachelor’s degree in Marketing, Business, IT, or related field.
- Certification in Digital Marketing or ASO is an advantage.
- Experience in mobile app marketing preferred.
KPIs / Performance Metrics
- Increase in app downloads and app store rankings.
- ROI and performance of paid campaigns.
- Website/app traffic growth.
- Conversion rate optimization.
- User engagement and retention metrics.
Pay: ₹15,000.00 - ₹50,000.00 per month
Work Location: In person
