We are seeking a creative and strategic Social Media Manager to oversee and execute our social media strategy across various platforms. The ideal candidate will be passionate about social media trends, have a strong understanding of analytics, and possess excellent communication skills. You will be responsible for building our online presence, engaging with our audience, and driving brand growth through effective social media campaigns.
Key Responsibilities:
- Strategy Development: Create and implement comprehensive social media strategies to increase brand visibility, engagement, and drive traffic.
- Content Creation: Develop and manage content across all social media platforms, including text, images, video, and graphics. Ensure content is aligned with brand voice and objectives.
- Campaign Management: Plan and execute social media campaigns, including paid advertisements. Monitor campaign performance and optimize for better results.
- Analytics & Reporting: Track, analyze, and report on social media metrics and KPIs. Use data to drive decision-making and refine strategies.
- Community Management: Engage with followers, respond to comments and messages, and manage online interactions to build and maintain positive relationships with the audience.
- Trend Monitoring: Stay updated with the latest social media trends, tools, and best practices. Apply industry insights to enhance strategies and content.
- Collaboration: Work closely with other departments (e.g., marketing, PR, design) to ensure social media efforts align with overall business goals and campaigns.
- Brand Advocacy: Represent and advocate for the brand in all social media interactions. Ensure consistency and coherence in messaging and branding across platforms.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Social Media Manager or similar role with a strong portfolio of successful social media campaigns.
- In-depth knowledge of social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) and best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Excellent written and verbal communication skills with the ability to create compelling content.
- Strong analytical skills and experience with data-driven decision-making.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative thinking with attention to detail and the ability to handle multiple projects simultaneously.
Preferred Skills:
- Experience with graphic design tools (e.g., Adobe Creative Suite, Canva) and video editing software.
- Knowledge of SEO and content marketing principles.
- Familiarity with influencer marketing and partnerships.
Job Type: Full-time
Pay: ₹12,000.00 - ₹18,000.00 per month
Benefits:
- Leave encashment
- Paid sick time
- Paid time off
Experience:
- total work: 1 year (Preferred)
Work Location: In person
