Key Result Areas
Supporting Actions
1. Market Mapping – Geographic and behavioural segmentation
- Analysing market trend/customer behaviour.
- Assessment of scope & scale of opportunity.
Meet existing customers.- Identify new customers.
- Attend trade fairs/expos.
- Prepare geographic mapping reports.
- Update reports daily.
- Segregate trial customers.
- Classify customers by value/price focus.
- Plan product approvals.
2. Revenue, Volume & EBITDA
Deliver business volume, revenue & profitability.- Price/value management.
- Maximise margins.
- Portfolio management.
3. Business expansion through New Product & application development
Expand PV trials.- ACH for Japan.
- Ensure plant utilisation.
- Portfolio management discipline.
4. New Business and market expansion
Understand customer requirements.- Network with industry experts.
- Identify niche applications.
- Explore new business models.
5. Develop product adjacencies leading to Chlorine derivatives
Develop products & vendors.- Commercialise new products.
- Work with R&D.
- Customer acceptance.
6. Sustainable Growth of Specialty Chemical
Commercialise new products and hand over to Sales.
7. Customer satisfaction & Feedback
Product continuity.- Improve CSI.
8. Develop & motivate team
Provide direction.- Develop specialty mindset.
- Train & mentor.
- Training plan.
