An E-commerce and Social Media Manager oversees online sales platforms and digital communities to drive brand growth and revenue. Key duties include managing digital storefronts, executing social content campaigns, and analyzing performance data.
Role Overview
- Position Title: E-commerce and Social Media Manager
- Department: Marketing / Digital Sales
- Reporting To: Head of Marketing or E-commerce Director
Key Responsibilities
- E-commerce Operations: Maintain online store performance, product listings, inventory sync, and user experience on platforms like Shopify or WooCommerce.
- Social Media Strategy: Plan and execute multi-channel social media calendars across platforms like Instagram, TikTok, and Facebook.
- Social Commerce: Set up product tagging, shoppable posts, and direct checkout features to convert social traffic into direct sales.
- Paid Advertising: Manage budgets and optimize paid social ad campaigns, retargeting, and promotional programs.
- Community Engagement: Respond to comments and direct messages to foster customer loyalty.
- Analytics and Reporting: Track KPIs including conversion rates, web traffic, ROI, and engagement metrics Qualifications and Skills
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 2 to 5 years of hands-on experience managing e-commerce web platforms and running brand social media channels.
- Technical Skills: Proficiency with e-commerce tools, web analytics (Google Analytics), social scheduling dashboards, and basic graphic design or video coordination.
- Soft Skills: Strong copywriting ability, commercial awareness, and multi-project organization.
Pay: ₹30,000.00 - ₹60,000.00 per month
Benefits:
Work Location: In person
