Retail Sales Manager – North Zone (Modern Trade & General Trade)
Company: Fortune Gourmet Specialities Pvt. Ltd.
Website: www.fortunagourmet.com
Location: North Zone (Delhi / NCR / Punjab / Haryana / Rajasthan / UP – as applicable)
Department: Sales
Reporting To: National Sales Head / Business Head
About Fortune Gourmet Specialities Pvt. Ltd.
Fortune Gourmet Specialities Pvt. Ltd. is one of India’s leading importers and distributors of premium gourmet food products. The company represents globally renowned brands and supplies high-quality cheeses, meats, seafood, bakery ingredients, frozen foods, and specialty products across Retail, Modern Trade, and HoReCa channels in India. With a strong cold-chain network and distribution infrastructure, Fortune Gourmet is committed to delivering excellence in quality and service.
Role Overview
The Retail Sales Manager – North Zone will be responsible for leading and driving retail business growth across Modern Trade (MT) and General Trade (GT) channels in the North India region. The role requires strong leadership, strategic planning, distributor management, and hands-on execution capabilities to achieve revenue, distribution, and profitability targets.
Key Responsibilities
- Regional Sales Strategy & Execution
- Develop and execute sales strategy for the North Zone aligned with company objectives.
- Drive revenue growth across Modern Trade chains and General Trade distribution networks.
- Achieve monthly, quarterly, and annual sales targets for the region.
- Monitor primary and secondary sales performance and ensure consistent growth.
- Modern Trade Management
- Manage relationships with key MT accounts such as national & regional supermarket chains.
- Lead annual business planning (ABP), joint business plans (JBP), and trade negotiations.
- Ensure strong listing, visibility, shelf placement, planogram compliance, and promotional execution.
- Track ROI on trade marketing spends and promotional activities.
- General Trade & Distributor Management
- Appoint, manage, and monitor regional distributors and sub-distributors.
- Expand numeric and weighted distribution across cities and key towns.
- Ensure efficient order management, stock rotation, and collection control.
- Drive sales team performance at distributor level.
- Team Leadership
- Lead, mentor, and monitor Area Sales Managers / Sales Executives across the North Zone.
- Set performance KPIs and conduct regular reviews.
- Provide on-ground support for key account closures and distributor expansion.
- Market Development & Expansion
- Identify new market opportunities and expansion territories.
- Monitor competitor activity, pricing, and category trends.
- Drive new product launches and ensure market penetration.
- Reporting & Coordination
- Prepare sales forecasts, budget plans, and MIS reports.
- Collaborate with Supply Chain, Marketing, Finance, and Operations teams for seamless execution.
- Ensure compliance with company policies and credit norms.
Key Performance Indicators (KPIs)
- Regional revenue & gross margin achievement
- Distribution expansion (numeric & weighted)
- Modern Trade account growth
- Secondary sales growth
- Collection efficiency & working capital management
- Team productivity & performance
Qualifications & Experience
- Graduate in Business / Marketing (MBA preferred).
- Minimum 10–15 years of experience in FMCG / Premium Food / Retail Sales.
- Minimum 6–8 years handling Modern Trade & General Trade at a regional level.
- Strong understanding of North Indian retail markets.
- Experience in managing distributors and retail sales teams.
Required Skills
- Strong negotiation and commercial acumen
- Strategic planning and execution capability
- Excellent relationship management skills
- Analytical & reporting proficiency (Advanced Excel preferred)
- Leadership and team management skills
- Willingness to travel extensively within North Zone
Preferred Industry Background
- Gourmet / Imported Foods
- Dairy / Cheese / Frozen Foods
- Premium FMCG Brands
- Food Distribution Companies
Why Join Fortune Gourmet?
- Work with globally renowned gourmet brands
- Strong distribution and cold-chain infrastructure
- Growing premium food market in India
- Opportunity to lead a high-potential region
Pay: ₹1,200,000.00 - ₹1,500,000.00 per year
Benefits:
- Health insurance
- Life insurance
- Provident Fund
Work Location: In person
