Channel & Distribution Management
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Identification of New Sourcing Model/ Market for scale up & penetration
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Channel Partners Recruitment, activation & productivity drive
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Drive channel engagement at Pan India / zonal level for maximizing Retail Secured wallet share
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Have regular reviews with channels on various business parameters such IRR, Cross sell, Bounce ratios, RCU etc.
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Drive empanelment of new channel partners to boost business
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Actively engage with Sales Team to execute distribution channel linked initiatives.
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Design and execute channel level commercials and incentives to drive business
Drive Productivity
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Drive optimal Tier wise productivity to maximize impact and business
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Conducting research and data analysis to inform business decisions and get same executed on field
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Drive the productivity of bottom quartile Sales Team along with help of training and Sales leadership team
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Existing Channel penetration drive APF Penetration drive
Drive higher channel activation & Productivity of existing/new channel amongst channels already empaneled with
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New Growth Engines, New Initiatives and Ease of Business
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Scope new initiatives and projects for business growth & drive the same with relevant teams
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Identifying bottleneck/support areas in discussion with Sales team
Market Intelligence & Distribution Automation
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Competition Benchmarking: Build the intelligence to track Industry performance on Productivity & other key metrics
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Identifying current market practices followed by competitors and adopt the best practices suited to ABFL
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Drive adoption of new portals with the Sales Team
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Post Sales: Distributor Portal, Employee Portal
