About D Wave Skin
D Wave Skin is a new-age, science-backed skincare brand focused on creating high-performance, sustainable skincare solutions. Our mission is to redefine skincare through honest, effective products that are accessible across both online and offline channels.
Powered by biotechnology, we formulate plant-powered skincare using our proprietary Q-gen™ Phyto Stem Cell Technology, designed to address skin concerns at the cellular level. Our products cater to both women and men, targeting concerns such as acne, hyperpigmentation, dehydration, UV damage, collagen loss, clogged pores, textured skin, and signs of aging.
Each product is formulated to address a specific skin concern, allowing consumers to build personalized skincare routines. Our non-comedogenic formulations are FDA certified and manufactured in GMP and ISO-certified facilities, ensuring the highest standards of safety, quality, and efficacy.
Role
Performance Marketing Executive
We're looking for a data-driven and growth-oriented Performance Marketing Executive who is passionate about scaling a fast-growing D2C skincare brand. You will be responsible for driving customer acquisition, optimizing digital campaigns, and delivering profitable growth across online channels.
Key Responsibilities
- Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and other digital platforms.
- Manage campaign budgets, audience targeting, bidding strategies, and performance optimization.
- Track and improve key performance metrics including ROAS, CAC, CPC, CPA, CTR, conversion rates, and customer LTV.
- Partner with the creative and content teams to develop high-performing ad creatives and landing pages.
- Conduct A/B testing across creatives, audiences, messaging, and offers to continuously improve campaign performance.
- Analyze campaign data and prepare regular performance reports with actionable insights.
- Collaborate with the e-commerce team to improve website conversion rates and customer journeys.
- Support advertising initiatives across marketplaces such as Amazon and Nykaa (preferred).
- Stay updated with platform changes, industry trends, and emerging growth opportunities.
Requirements
- 2–4 years of experience in performance marketing, preferably in D2C, beauty, skincare, wellness, or consumer brands.
- Proven hands-on experience managing Meta Ads and Google Ads with measurable business outcomes.
- Strong understanding of attribution, Meta Pixel, Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Analytical mindset with excellent Excel/Google Sheets skills.
- Ability to work in a fast-paced startup environment with a strong sense of ownership.
- Excellent communication and collaboration skills.
Preferred Qualifications
- Experience with Shopify, Klaviyo, or similar e-commerce and CRM platforms.
- Exposure to Amazon Ads or marketplace performance marketing.
- Understanding of customer lifecycle marketing, retention, and remarketing.
- Passion for skincare, beauty, and consumer brands.
Why Join D Wave Skin?
- Opportunity to shape the growth of one of India's emerging science-backed skincare brands.
- Work directly with the Founder to build and scale the brand.
- Own high-impact campaigns with significant learning and career growth.
- Help millions of consumers improve their skin health through innovative biotechnology.
- Competitive compensation with performance-linked incentives.
Pay: ₹30,000.00 - ₹70,000.00 per month
Benefits:
- Flexible schedule
- Provident Fund
Work Location: In person
