We are looking for an experienced and results-oriented Digital Marketing Manager to lead our digital marketing initiatives and drive brand awareness, customer acquisition, website traffic, and business growth. The ideal candidate should have strong expertise in digital strategy, performance marketing, social media, SEO, content marketing, and analytics.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies aligned with business objectives.
- Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Manage social media strategy, content calendars, campaigns, and brand presence across digital channels.
- Lead SEO and SEM initiatives to improve organic rankings, website traffic, and conversions.
- Develop and execute lead-generation and customer-acquisition campaigns.
- Monitor and analyze campaign performance, ROI, CPL, CPA, conversion rates, traffic, and engagement.
- Use tools such as Google Analytics/GA4, Google Search Console, Google Ads Manager, and Meta Business Suite to track and evaluate performance.
- Coordinate with content, design, sales, and other teams to deliver effective marketing campaigns.
- Conduct market research, competitor analysis, and audience research to identify new opportunities.
- Manage website content, landing pages, and conversion optimization initiatives.
- Develop monthly and quarterly digital marketing reports with actionable insights.
- Manage digital marketing budgets and ensure effective allocation of advertising spend.
- Stay updated on the latest digital marketing trends, platform updates, technologies, and best practices.
- Lead and mentor junior digital marketing team members when required.
Required Skills
- Strong knowledge of performance marketing, SEO, SEM, social media marketing, and content marketing.
- Hands-on experience with Google Ads and Meta Ads.
- Strong understanding of digital marketing KPIs and ROI-driven campaign management.
- Excellent analytical and problem-solving skills.
- Good knowledge of Google Analytics/GA4 and reporting tools.
- Strong communication, presentation, and project management skills.
- Ability to manage multiple campaigns and priorities simultaneously.
- Creative mindset combined with strong data-driven decision-making.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 0-3 years of relevant experience in digital marketing.
- Google Ads, Google Analytics, Meta, or other relevant certifications are an advantage.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
