Job Title: Social Media Associate (Reels & Public Engagement)
Company: BeastDrive
Role Overview:
We are looking for a creative and energetic Social Media Associate who can create engaging reels, conduct public interviews, and represent BeastDrive on-ground and online. The goal is to build exciting content around adventure, obstacle racing, and fitness while attracting both youth and corporate audiences.
Key Responsibilities:
- Create Instagram Reels and short-form videos around adventure, obstacle races, and fitness
- Conduct public interviews (vox pop) in streets, colleges, gyms, and corporate areas
- Develop trending, relatable, and shareable content ideas
- Act as the face/voice of BeastDrive on social media
- Plan and execute content that promotes fitness participation
- Collaborate with marketing team for campaigns and event promotions
Content Ideas & Execution Strategy
1. Public Interview (Street Content)
- “Can you complete this obstacle challenge?” (live reactions)
- “1 fitness challenge = win free entry”
- “Corporate vs College students – who’s fitter?”
- “How many pushups can you do?” quick contests
- “Why don’t people workout?” (real opinions)
Goal: Raw, relatable, fun → high engagement
2. Relatable Fitness Content
- “9–5 job but no fitness?” mini skits
- “Gym vs Obstacle Race – what’s more fun?”
- “Expectation vs Reality of fitness journey”
- “POV: You signed up for BeastDrive”
Goal: Make fitness feel fun, not boring
3. Adventure & Obstacle Content
- Behind-the-scenes of obstacle setup
- “Can you beat this obstacle?” challenge videos
- Slow-motion action shots of participants
- First-time reactions after completing the race
Goal: Show thrill + uniqueness of BeastDrive
4. Corporate Audience Targeting
- “Stressed at work? Try this instead”
- “Corporate team challenge ideas”
- “Replace team lunch with obstacle race”
- Testimonials from working professionals
Goal: Position fitness as stress relief + team bonding
5. Youth Engagement Content
- Meme-based reels around laziness vs fitness
- Trending audio + obstacle clips
- College campus activations
- Influencer collaborations (micro creators)
Goal: Make it trendy + socially shareable
How to Push Audience Towards Fitness
For Youth:
- Make it look fun, competitive, and social
- Use challenges, dares, and rewards
- Focus on “experience” over “exercise”
For Corporate Crowd:
- Highlight stress relief and productivity benefits
- Promote group/team participation
- Showcase short, achievable fitness formats
Tone & Style
- High energy, raw, and real (not overly polished)
- Use humor + challenges + competition
- Fast-paced editing with trending audio
Ideal Candidate
- Comfortable on camera
- Creative with reels and trends
- Confident speaking to strangers
- Passionate about fitness/adventure
Pay: ₹5,990.97 - ₹15,724.24 per month
Work Location: In person
