Roles and Responsibilities
- The ideal team member will be responsible for driving business results for clients through digital marketing.
-
Analyze Campaign Requirements
-
Create Campaign Strategy
-
Identify the Right Targeting Methods
-
Prepare Ad Content and Creatives
-
Setup Landing Pages
-
Setup Campaign
-
Manage, review, and perform daily account responsibilities associated with Google Ads, Bing Ads, and other search platforms for a variety of clients.
-
Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
-
Be involved in keyword selection and audience targeting
-
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search according to client goals.
-
Generate and Share Reports
-
Participate in forming effective paid search strategies
-
Launch and optimize various PPC campaigns
-
Oversee accounts on search platforms (e.g. Google Ads, Bing Ads)
-
Monitor budget and adjust bids to gain better ROI.
-
Track KPIs to assess performance and pinpoint issues
-
Produce reports for management (e.g. dashboards)
-
Write attractive and concise copy for adverts
-
Suggest and develop new campaigns across multiple channels
-
Maintain partnerships with PPC ad platforms and vendors
-
Find ways to reduce the risk of click fraud
-
Keep abreast of PPC and SEM trends.
Desired Candidate Profile
- Strong knowledge of Google Analytics (Google Ads) preferred.
-
Minimum 2 years of experience.
-
Exceptional written and spoken communication.
-
Exceptional attention to detail.
-
Excellent organizational and project management skills.
-
Bachelor's degree in marketing, communications, or related field.
-
Excellent analytical & problem-solving skills.
-
Experience working with globally distributed stakeholders.
