Job Description – Sales Representative
Position: Sales Representative – FMCG
Products: Tea Leaves & Spices/Masala
Department: Sales & Business Development
Location: Guwahati and North East
Employment Type: Full-Time
Experience: 1–3 years in FMCG Sales preferred
About the Role
We are looking for a motivated and result-oriented Sales Representative to develop and expand sales of our FMCG products, primarily Tea Leaves and Masala/Spices.
The candidate will be responsible for visiting FMCG wholesalers, distributors, supermarkets, large retail stores, grocery shops and other potential business customers, introducing our products, generating orders, developing new accounts and maintaining strong relationships with existing customers.
Key Responsibilities
- Visit FMCG wholesale agencies, distributors, supermarkets, big grocery stores and retail outlets on a regular basis.
- Identify and approach new potential customers and generate new business.
- Present and explain our Tea Leaves and Masala products, pricing, margins and schemes to prospective buyers.
- Generate regular orders from wholesalers, distributors and large retail shops.
- Develop and maintain strong relationships with existing customers.
- Follow up with customers regarding orders, payments, stock requirements and repeat purchases.
- Ensure proper product placement and visibility at retail outlets wherever applicable.
- Monitor competitor products, pricing, schemes and market activities.
- Collect regular feedback from customers regarding product quality, pricing, packaging and market demand.
- Achieve assigned monthly sales and collection targets.
- Expand distribution and retail reach in the assigned territory.
- Coordinate with the company/team regarding order processing and delivery requirements.
- Maintain accurate records of customer visits, orders, payments and market activities.
- Regularly report sales progress, new leads and market feedback to the management.
- Ensure timely follow-up with prospective customers until the first order is converted.
Target Customers
The Sales Representative will primarily deal with:
- FMCG Wholesale Agencies
- Distributors & Stockists
- Supermarkets
- Large Grocery Stores
- Departmental Stores
- Retail Chains
- Hotels, Restaurants & Cafés, where applicable
- Other bulk buyers and institutional customers
Candidate Requirements
- 1–3 years of FMCG sales experience preferred.
- Candidates with experience in Tea, Masala, Spices, Grocery or other FMCG products will be preferred.
- Good communication and negotiation skills.
- Confident in meeting wholesalers, distributors and business owners.
- Strong ability to generate orders and convert new customers.
- Must be comfortable with regular field visits.
- Should have good knowledge of the local market and retail network.
- Basic knowledge of smartphones, WhatsApp and sales reporting.
- Should be self-motivated, disciplined and target-oriented.
- Two-wheeler and valid driving licence preferred.
Key Performance Indicators (KPIs)
The candidate will be evaluated based on:
- Monthly sales achieved
- Number of new wholesalers/distributors/customers added
- Number of new retail outlets opened
- Repeat orders from existing customers
- Collection/payment follow-up
- Territory expansion
- Customer relationships and market coverage
What We Offer
- Fixed Salary
- Performance-based Sales Incentives
- Travel/field allowance as applicable
- Opportunity for growth within the company
- Incentives for achieving and exceeding sales targets
Ideal Candidate
We are looking for someone who is energetic, trustworthy, well-connected in the local FMCG market and comfortable with field sales. The ideal candidate should be able to independently visit markets, meet business owners, introduce products, negotiate orders and build the company's customer network.
Important: This is primarily a field sales role, and the candidate will be expected to spend most of the working day meeting customers and developing the market.
Short Version for Job Posting
Sales Representative – FMCG (Tea & Masala)
We are hiring a Sales Representative to expand our FMCG business in Tea Leaves and Masala/Spices.
Responsibilities:
- Visit wholesalers, distributors, supermarkets and large grocery shops
- Generate new customers and regular orders
- Develop relationships with wholesalers and retailers
- Present products, pricing and schemes
- Achieve monthly sales targets
- Follow up for repeat orders and payments
- Monitor competitor pricing and market activities
- Expand sales and distribution in the assigned territory
Requirements:
- 1–3 years FMCG sales experience preferred
- Experience in Tea/Masala/Grocery/FMCG preferred
- Good communication and negotiation skills
- Comfortable with field work and market visits
- Target-oriented and self-motivated
- Two-wheeler and driving licence preferred
Salary: ₹Fixed+ Incentives + Travel Allowance
Location: North East
Job Type: Full-Time
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: Hybrid remote in Guwahati, Assam (Guwahati, Kamrup Metro District)
