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Social Media Manager
Job brief
We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to clients. You will manage our company image in a cohesive way to achieve our marketing goals. The candidate will also be required to collect and review social media data to develop more effective campaigns.
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
Job Qualifications and Skill Sets
- Proven work experience as a Social media manager
- Experience developing social media strategies.
- Experience working with and developing a marketing plan.
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Exceptional multi-tasking skills
- Able to explain complex social media data in an understandable way
- Strong problem solving skills
- Knowledge of Facebook’s advertising platform is required
- Boost organic reach and engagement by creating targeted content, analyzing metrics, engaging followers, and aligning with brand goals.
- Monitor and analyze social media stats to track performance, identify trends, and optimize engagement strategies.
- Bachelor’s Degree in Marketing, Communications or related field
Work Experience
- Above 3 months for internships
- Above 3 months for training leading to a full time job
- Above 1 year for junior executive full time job
- Above 3 years for mid level executive
Expected Salary (per month)
- 5,000 INR for internships
- 8,500 INR for trainings
- 18,000 INR to 25,000 INR for junior executives full time positions (Work from home)
- 25,000 INR to 50,000 INR for mid level executives with full time positions with experience over 3 years (hybrid)
- Part-Time and Contractual Positions: The salary is negotiable and will depend on the nature of the job and the applicant’s expertise
*The remuneration depends on the quality of work and experience
Job Types: Full-time, Fresher, Internship
Pay: ₹5,000.00 - ₹30,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
